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About the Role

Build and optimize a scalable acquisition engine that consistently generates qualified leads and turns marketing investments into measurable sales opportunities.

Responsibilities

Build, launch, and optimize digital acquisition campaigns across channels Google Ads and LinkedIn Ads.
Generate qualified leads for OPG's different propositions.
Test audiences, messaging, channels, and campaign approaches.
Work with the Content Marketeer to turn content into effective acquisition campaigns.
Build and optimize lead magnets and conversion journeys.
Identify and remove bottlenecks across the marketing funnel.
Run experiments and A/B tests to improve conversion rates.
Collaborate with SDRs & Sales to improve lead quality and conversion into opportunities.
Build and optimize lead nurturing workflows and marketing automation in HubSpot.
Maintain lead tracking, attribution, and reporting across acquisition channels.
Help create scalable processes that make lead generation increasingly repeatable.
Monitor and report on KPIs such as qualified leads, cost per lead, conversion rates, and pipeline contribution.
Analyze campaign performance and identify opportunities for improvement.
Continuously test, learn, and optimize based on data.
Recommend how marketing budgets should be allocated across channels and campaigns.

Requirements

Bachelor or Master degree in Marketing, Communication, Business or similar
2–4 years in performance marketing, digital acquisition, or growth marketing
Fluent English. German is a strong advantage
Strong execution power: you turn strategy into action.
Proven ability to launch and optimize campaigns independently
Commercial mindset: you understand how demand generation drives growth
Analytical, structured, and comfortable running experiments
Growth mindset. You want to improve every month
Understanding of B2B lead generation, conversion funnels, and pipeline metrics
Experience with HubSpot is a strong plus
Familiarity with tools like Asana, monday.com or Airtable

Skills

Google Ads
LinkedIn Ads
HubSpot
Analytics tools

Location

Rotterdam
Paris
DACH
Benelux
UK/I

Work Type

Hybrid

Experience Level

Medior
2-4 years

Education Level

Bachelor or Master degree

Benefits

Annual training & development budget
An ambitious, international team with strong growth plans
A culture built on ownership, experimentation and learning

About the Company

One Productivity Group is a European platform connecting software companies seeking growth with organisations seeking measurable improvements in how they work.
We are growing fast across the Netherlands, DACH, Nordics and UK/I.
We’re not a traditional consultancy.
We are building a European platform in Digital Collaboration & AI.
Works agile and self-organized
Encourages ownership and initiative
Is scaling internationally
Values experimentation over bureaucracy
Invests in your personal and professional growth
At One Productivity Group, we feel good about being ourselves. We have full confidence in our solutions, our expertise and our team. We are open-minded and celebrate new ideas, thoughts, methods and technologies.
As a rapidly growing company, we look for motivated colleagues who are passionate about bringing their know-how to the team and who want to expand their own wealth of experience. We foster a culture of learning and growth, embrace change and connect well with people who also thrive in a dynamic work environment.