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About the Role
Fora is seeking a founding Director of Sales to lead our sales organization across both inbound and outbound motions. This role will be responsible for building the foundation of Fora’s outbound sales organization while continuing to lead and develop our existing inbound sales team. This is a highly entrepreneurial leadership opportunity for someone who enjoys building from first principles. You will hire and develop Fora’s first team of outbound Account Executives, define the outbound sales strategy and playbook, establish scalable operating processes, and create the coaching, compensation, and performance frameworks needed to support long term growth. Based in New York and reporting to the Chief Marketing & GTM Officer, this role will play a critical part in accelerating GMV growth and shaping the next phase of Fora’s commercial organization.
Responsibilities
- Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
- Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
- Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
- Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
- Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
- Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
- Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
- Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
- Collaborate cross functionally with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long term growth.
- Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution.
- Build scalable sales processes and operating rhythms that support efficient growth as the organization expands.
- Establish Fora as a destination for exceptional sales talent by building a high performing culture with clear development opportunities and strong leadership.
Requirements
- Demonstrated success building and leading outbound sales organizations in high growth, revenue focused businesses.
- Experience building new sales motions from the ground up, including developing processes, systems, reporting, and operating frameworks without an existing playbook.
- Experience hiring, coaching, and developing quota carrying Account Executives, with a track record of building effective enablement and performance management programs.
- Experience improving the performance of existing sales teams through coaching, accountability, and operational excellence.
- Experience designing compensation plans, quota models, and ramp structures that support sustainable revenue or GMV growth.
- Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics.
- A strong entrepreneurial mindset with a proven ability to solve ambiguous problems and build scalable solutions.
- Experience selling to small and medium sized businesses, ideally within high volume or transactional sales environments.
- Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth.
- Exceptional leadership, communication, and execution skills, with the ability to motivate teams and drive results in a fast paced environment.
- Authorization to work in the United States is required.
Skills
- Sales enablement
- Performance management
- Sales strategy
- Sales playbook development
- Sales process optimization
- Pipeline generation
- Forecasting
- Team leadership
- Coaching
- Mentoring
Location
- New York City
Work Type
- Full-time
- Onsite
Experience Level
- Director
Salary/Compensations
- Base salary range of $140K–$200K
- Total on-target earnings (OTE) of $280K–$400K
Benefits
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
About the Company
- Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses.
- We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place.
- Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City.
- In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital.
- We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
- We’re mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.
- Everyone at Fora gets hands-on with frontier AI tooling as part of the job.
- At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Equal Opportunity
- Fora is committed to an equitable hiring process and an inclusive work environment.
- BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
- We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.