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About the Role
Orchid Security is seeking a Marketing Operations specialist to own the operational engine of the marketing team. This role is responsible for marketing technology, lead lifecycle processes, campaign infrastructure, and data-driven decision-making. The position reports to the VP Marketing and requires autonomy and a hands-on approach.
Responsibilities
- Own and optimize HubSpot end-to-end, including workflows, automation, lead scoring, segmentation, list management, and reporting.
- Manage the HubSpot–Salesforce integration, ensuring clean lead handoff, accurate lifecycle stages, and reliable system synchronization.
- Build and maintain campaign infrastructure, including landing pages, forms, UTM tracking, email sequences, and nurture programs.
- Own the marketing data layer, focusing on lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards.
- Evaluate and manage the broader martech stack, identifying gaps, recommending tools, and owning integrations.
- Collaborate with demand generation on campaign execution and with sales on lead routing and handoff quality.
- Document processes, build playbooks, and create the operational foundation for scaling.
Requirements
- 3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company.
- Deep, hands-on HubSpot expertise, including building and managing complex workflows.
- Strong Salesforce working knowledge, understanding the CRM side of the HubSpot–SFDC relationship.
- Data-oriented with comfort in dashboards, ability to build reports from scratch, and use data to identify issues.
- Self-directed and proactive in identifying and resolving problems.
- Experience managing multiple tools and integrations simultaneously (e.g., ZoomInfo, Clearbit, intent data) is a plus.
Skills
- HubSpot
- Salesforce
- Marketing Automation
- Lead Lifecycle Management
- Campaign Infrastructure
- Data Analysis
- Martech Stack Management
- Integrations
- UTM Tracking
- Reporting
- Process Documentation
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years
Benefits
- Competitive compensation
- Meaningful equity
- Full flexibility
About the Company
- Orchid Security is the Identity Infrastructure Control Plane, connecting visibility, policy, and orchestration across enterprise identity systems.
- We are an early-stage company with 70 employees, experiencing rapid growth in the enterprise identity security market.