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About the Role
We are seeking a Senior Marketing Manager to translate Yubo's brand ambition into effective marketing strategies and execution for the US market. This hands-on role involves leading integrated brand campaigns, managing paid media, and developing influencer capabilities, requiring a blend of strategic thinking and practical execution.
Responsibilities
- Turn strategic priorities into impactful marketing activity
- Lead the development and execution of Yubo's priority brand campaigns in the US
- Translate Yubo's positioning, audience priorities and seasonal moments into cultural marketing activity
- Develop integrated channel plans across paid, earned and owned activity
- Own campaign budget planning and day-to-day management
- Explore new, less traditional ways for Yubo to reach and engage people
- Establish effective working rhythms across Brand, Creative, PR, Product, UA and Data
- Work closely with Data and UA to analyse performance and make optimisation recommendations
- Build clear measurement plans so every campaign, test and experiment informs future investment
- Identify, recommend and deliver smaller tests and experiments
- Build the plans, operating models and internal capability for influencer activity
- Manage influencer agency relationships
Requirements
- Experienced brand marketer with strong consumer instincts and interest in youth culture
- Ability to translate positioning and business objectives into noticeable campaigns
- Ability to translate campaign results into smarter future decisions
- Comfortable building strategic recommendations, writing briefs, reviewing creative, shaping media plans, analysing performance data, and handling practical details
- Ability to create clarity, bring people together, and move work forward without perfect information or a fully formed process
- Breadth of experience in brand and integrated marketing, ideally in a high-growth tech, consumer app, entertainment, lifestyle or youth-culture business
- Track record of developing and delivering integrated campaigns across paid, owned and earned channels
- Understanding of the US market and how 18–24-year-olds engage with brands, culture and social platforms
- Experience owning campaign and paid-media planning and management
- Confidence analysing campaign performance and translating data into optimisation and investment recommendations
- Experience working closely with creative teams to develop strong campaign platforms, briefs and work
- Curiosity for less traditional channels, partnerships and approaches
- Proactive, autonomous and highly collaborative working style
- Awareness of privacy and safety issues and support for Privacy & Safety by Design efforts
Skills
- Brand Marketing
- Integrated Marketing
- Campaign Management
- Paid Media Planning
- Influencer Marketing
- Consumer Insights
- Youth Culture Marketing
- Strategic Planning
- Creative Briefing
- Media Planning
- Performance Analysis
- Data Analysis
- Cross-functional Collaboration
- Project Management
- Budget Management
- Test and Experimentation Design
Location
- US
Work Type
- Freelance
- Hybrid
Experience Level
- Senior
Benefits
- Childcare options
- Family-friendly policies
- Comprehensive health insurance
- Wellness programs
- Sports classes
- Mental well-being initiatives
- Hybrid work options
About the Company
- Yubo is the Social Discovery app for making new friends and hanging out online, focusing on genuine connections and authentic self-expression.
- We have redefined online socialization for Gen Z with millions of active users.
- Our international and multicultural team is committed to creating a safe digital space for our community.
- Safety is a core value, with a proactive approach to user protection, support, and education.