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About the Role

Infopro Digital is seeking a Marketing Manager to lead the Market Access Solutions (MAS) portfolio and support the Global Financial Markets division. This role involves developing and executing multi-channel campaigns to generate leads, drive client success, and achieve commercial growth. It combines strategic planning, campaign execution, and stakeholder management within a global marketing team.

Responsibilities

Own the Market Access Solutions marketing strategy and campaign execution across the portfolio.
Develop and deliver lead generation campaigns including whitepapers, webinars, surveys and roundtables.
Take responsibility for campaign performance, delivery quality and commercial outcomes.
Identify opportunities to improve campaign effectiveness and audience engagement.
Manage multiple campaigns simultaneously while ensuring deadlines and objectives are met.
Execute and track client acquisition and lead generation campaigns across multiple digital channels.
Build and optimise marketing automation programmes in HubSpot and lead workflows in Salesforce.
Monitor and improve conversion rates throughout the marketing funnel.
Develop multi-touch, multi-channel campaign plans targeting defined prospect audiences.
Deliver high-quality, engaged leads to internal sales teams.
Work closely with sales teams to align marketing activity with commercial objectives.
Manage relationships with third-party marketing partners and agencies.
Develop clear campaign briefs and monitor delivery against agreed objectives.
Build strong relationships with internal and external stakeholders to ensure successful campaign delivery.
Translate client goals into effective and measurable marketing programmes.
Use campaign data and reporting insights to improve targeting, engagement and ROI.
Support and enhance social media activity to drive awareness and lead generation.
Leverage AI-powered tools, including Infopro Digital's internal AI assistant, Digi, to improve efficiency and campaign performance.
Analyse campaign results and provide recommendations for continuous improvement.
Stay informed on emerging digital marketing trends and best practices.

Requirements

Experience delivering marketing campaigns from planning through to execution and reporting, ideally within a B2B environment.
Strong passion for marketing and a desire to take ownership of a portfolio.
Proven project management skills with the ability to manage multiple campaigns simultaneously.
Confidence working with clients, sales teams and external partners.
Strong analytical mindset with the ability to use campaign data to drive performance improvements.
Ability to balance strategic thinking with hands-on campaign execution.
Strong initiative, sound judgement and a proactive approach to problem-solving.
Excellent written and verbal communication skills, including copywriting and content development.
Strong understanding of B2B marketing principles.
High attention to detail and strong accountability for results.

Skills

Experience with CRM, marketing automation and analytics platforms.
Familiarity with HubSpot, Salesforce or similar marketing technologies.
Experience running demand generation or lead generation campaigns.
Knowledge of email marketing and social media marketing.
Interest in financial services, data, research or information-based products.
Experience working with AI-powered marketing tools and automation platforms.

Location

London

Work Type

Hybrid

Experience Level

Marketing Manager

Education Level

Degree-level qualification or equivalent experience

Benefits

25 days annual leave (rising to 30 days with length of service)
Birthday day off
Group personal pension plan
Private medical insurance
Life assurance
Interest-free season ticket loan
Employee Assistance Programme
Eye-care vouchers
Discounted gym membership
Employee discount scheme
Bike to Work scheme
Enhanced maternity leave of up to 26 weeks' full pay
Dependant leave of up to 5 days' full pay per year
Dedicated menopause policy with a culture of open, inclusive support
Option to buy additional annual leave
Dental insurance
Health cash plan
Personal accident insurance
Paid volunteer days
Access to Generation Infopro learning and development programmes
Extensive development opportunities, including Digital Marketing Institute certification
Access to industry-leading marketing technologies
Collaboration with experienced marketing professionals across the group

About the Company

Infopro Digital is a global B2B company with 4,000 employees and annual revenues of over half a billion dollars, with a presence in 26 countries.
Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.
Our Global Financial Markets division delivers specialist information, research, data, events and marketing services to senior decision-makers across the financial services industry.
Through a portfolio of market-leading brands, we support professionals operating across capital markets, trading, market structure, risk management, technology and regulatory functions.
Our clients rely on us to connect them with highly engaged audiences through targeted marketing solutions and thought leadership campaigns.
Infopro Digital is a B2B group specialising in information and technology.
With a presence in 26 countries, the group has 4,000 employees of 79 nationalities.
Infopro Digital connects professional communities.
Our brands are leaders across five key economic sectors: construction and public sector, automotive, industry, risk and insurance, and retail.
Through our solutions, decision-makers make informed decisions and companies develop their business and performance in a sustainable way.

Equal Opportunity

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly because of any protected characteristic or any other characteristic or activity protected by law.
To comply fully with equal opportunities legislation, we monitor all job applications.
Applicants are therefore asked to complete equal opportunities questions as part of the application process.
This information is collected anonymously, stored securely and used solely for monitoring purposes.
There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to provide it.