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About the Role
We are seeking an innovative, hands-on, and revenue-driven Director of Growth / Marketing to spearhead our demand generation and pipeline expansion strategies. This role will serve as the engine behind our company’s client acquisition strategy, building and owning a predictable, scalable lead generation model targeting middle-market manufacturing executives, business owners, and operational leaders.
Responsibilities
- Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects.
- Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks.
- Build, optimize, and manage our marketing automation infrastructure, including cleansing and segmenting prospect data and establishing nurture sequences.
- Represent the agency at key industry trade shows, manufacturing conferences, and local business events as a brand ambassador to drive networking and referral partnerships.
- Create and refine high-converting sales materials, pitch decks, client case studies, and digital assets to support the producer team.
- Establish key marketing metrics, track campaign effectiveness, analyze conversion funnels, and report clear return on investment (ROI) to executive leadership.
Requirements
- 5+ years of proven B2B growth marketing, demand generation, or performance marketing experience with a track record of driving measurable pipeline revenue.
- Hands-on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems (experience with Pipedrive or similar platforms required).
- Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns from end-to-end.
- Outstanding written, verbal, and interpersonal communication skills—comfortable connecting naturally with executives and prospects at industry events.
- Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers is preferred.
- Familiarity with commercial insurance or industry agency management systems (such as AMS360) is helpful, but insurance experience is explicitly NOT required.
Skills
- B2B growth marketing
- Demand generation
- Performance marketing
- CRM setup
- Pipeline management
- Database segmentation
- Marketing automation
- Data analysis
- Multi-channel campaign execution
- Written communication
- Verbal communication
- Interpersonal communication
- Email marketing
- Content marketing
- Digital advertising
- Direct mail
- Trade association networks
Location
- California
Work Type
- Full Time
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $90,000 - $100,000 / year
- $80,000 – $90,000 annually (Target Base Salary)
- Additional $10,000 performance bonus based on lead generation goals, plus scalable incentives tied to measurable pipeline and growth metrics.
Benefits
- Medical, Dental, and Vision coverage
- Company-paid Life Insurance
- 401(k) Retirement Plan
- Generous Paid Time Off (PTO) and paid company holidays
- Hybrid flexibility with remote work on Mondays and Fridays.
About the Company
- We are a premier, established independent commercial brokerage headquartered in Irvine, California. Operating since 2010, our firm specializes in comprehensive commercial risk management and tailored HR/compliance advisory services, with a primary focus on middle-market manufacturing and industrial businesses across the region.
- Backed by relationships with leading national carriers, we deliver specialized coverages—ranging from equipment breakdown, supply chain, and product liability to casualty, group benefits, and HR compliance support.