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About the Role
Normal is an applied AI company solving the hardest problems in AI and silicon. We build foundational hardware and software for the semiconductor industry, critical AI infrastructure, and the broader systems that power our world. We are hiring a Media & PR Lead to develop the public story of Normal Inference Systems, bringing the science, engineering, and performance of an unfamiliar computing architecture into the public conversation about AI infrastructure and energy.
Responsibilities
- Build media relationships: Develop angles and sustained relationships across technical trades, mainstream media and selected analysts. Write tailored pitches, manage incoming requests and own outreach through publication, maintaining an active story pipeline between major announcements.
- Secure public engagements: Build and prioritize a pipeline across independent media, podcasts, high-profile public talks, panels and industry forums. Match opportunities to expertise across the company and cultivate hosts and organizers. Develop speaker proposals and recognition nominations, and manage engagements through preparation and delivery.
- Develop spokespeople: Develop public voices and open opportunities for executives, engineers and researchers with distinct expertise and points of view. Prepare them for interviews, talks and analyst briefings, working with colleagues on narratives, remarks and supporting materials.
- Run major announcements: Lead the PR and public-communications programs for product, research, financing, partnership and company milestone announcements, from planning through launch and follow-up. Develop messaging with the Head of Communications and leadership, craft press releases, and manage stakeholder coordination, approvals, pitching, briefings and embargoes.
- Lead partner PR: Develop joint stories and announcement programs grounded in the work and results. Coordinate with partner communications and investor PR teams on messaging, timing, approvals, outreach and amplification.
- Prioritize opportunities: Recommend where to invest across media, speaking and recognition based on audience fit, business relevance, likely impact and leadership time. Follow industry narratives and competitor coverage, using results and coverage quality to improve priorities.
- Prepare press materials: Write media kits, briefings, Q&A and contributed pieces with leaders and technical experts. Anticipate difficult questions and misinterpretations, preparing responses with the Head of Communications and relevant experts. Coordinate with colleagues to have editorial, technical and visual collateral reviewed and ready ahead of major PR pushes.
- Plan amplification: Develop remarks and executive posts tied to media, speaking and company milestones. Work with social and creative production early on content before and after public engagements and around media coverage, coordinating publication timing and follow-up.
Requirements
- Substantial experience in media relations, PR or journalism, with work in deep tech, semiconductors, AI infrastructure or adjacent industries.
- Ability to recognize a strong story, develop an original angle and write tailored pitches that earn attention.
- Experience running complex announcements involving leaders and multiple organizations.
- Ability to learn unfamiliar domains quickly, ask useful questions and earn credibility with engineers and researchers.
- Ability to assess the relative value of an interview, public talk, panel or alternative media appearance.
- Ability to build productive relationships with journalists, independent media, event organizers and external communications teams.
- Strong writing skills across press releases, contributed articles, speaker proposals and briefing materials.
- Experience preparing leaders for public engagements and helping new voices build confidence and a distinct point of view.
- Willingness to travel up to 25% of the time for team meetings, industry conferences, and media engagements as needed.
Skills
- Media relations
- Public relations
- Journalism
- Deep tech
- Semiconductors
- AI infrastructure
- Storytelling
- Pitch writing
- Program management
- Technical curiosity
- Relationship building
- Writing
- Spokesperson development
- Voice development
Location
- New York City
- Silicon Valley (Mountain View)
- London
- Copenhagen
- Seoul
Work Type
- Full-time
Experience Level
- Substantial experience
About the Company
- Normal is an applied AI company solving the hardest problems in AI and silicon.
- We build foundational hardware and software for the semiconductor industry, critical AI infrastructure, and the broader systems that power our world, in partnership with the world's most advanced institutions.
- We work as one team across New York City, Silicon Valley (Mountain View), London, Copenhagen, and Seoul.
Equal Opportunity
- Normal Computing is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.
- Normal Computing is committed to providing reasonable accommodations to individuals with disabilities. If you need assistance or an accommodation due to a disability, please let us know at accommodations@normalcomputing.com.
- By submitting your application, you agree that Normal Computing may collect, use, and store your personal information for employment-related purposes in accordance with our Applicant Privacy Notice.