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About the Role
We are seeking an ambitious, commercially minded Senior Brand Manager to drive TRIP's growth by leading Brand Marketing, Product Innovation, and Packaging initiatives. This role offers significant ownership, creative freedom, and the opportunity to make a visible impact on a globally recognized brand.
Responsibilities
- Lead integrated brand campaigns, collaborating with cross-functional teams for impactful activations.
- Develop clear and actionable campaign briefs to ensure consistent brand strategy execution.
- Monitor campaign performance, analyze insights, and recommend future brand investments.
- Act as a brand guardian, ensuring consistent visual identity and tone of voice across all touchpoints.
- Lead reviews of brand execution to strengthen consistency, relevance, and impact.
- Develop brand and product sell-in materials to support sales teams and retail partners.
- Support the development of the product range architecture and innovation roadmap.
- Lead the brand side of innovation, shaping NPD pipeline using consumer insights and market trends.
- Develop insight-led product briefs for new product concepts, formats, and flavours.
- Manage NPD timelines and cross-functional milestones for successful product launches.
- Track and analyze product performance to inform innovation and portfolio decisions.
- Oversee packaging development for drinks and supplements, managing projects from concept to delivery.
- Manage packaging artwork workflows and ensure designs align with brand guidelines.
- Ensure packaging compliance with UK, US, and EU regulatory requirements.
- Own packaging critical paths, coordinating stakeholders to meet deadlines and budgets.
- Balance creativity with execution to ensure packaging is distinctive, effective, and high-quality.
Requirements
- Ideally 5+ years of brand marketing experience at Brand Manager or Senior Brand Manager level.
- Experience in an FMCG or consumer goods environment.
- Background in food, beverages, functional drinks, wellness, or beauty is valuable.
- Proven experience in developing and delivering integrated brand campaigns.
- Hands-on involvement in NPD, including consumer insights, product development, and go-to-market planning.
- Experience managing packaging projects, creative and artwork approval processes.
- Ability to connect brand-building activity with business performance.
- Experience managing multiple projects, stakeholders, and deadlines with attention to detail.
- Confidence working across various teams and external partners.
- Strong understanding of brand distinctiveness and creative judgement.
- Comfortable interpreting sales performance, consumer research, and campaign data.
- Experience working across multiple markets, particularly UK, US, or Europe, is beneficial.
- An interest in consumer trends, wellbeing, and functional beverages.
Skills
- Brand Management
- Brand Marketing
- Product Innovation
- Packaging Development
- Integrated Campaign Management
- NPD Pipeline Management
- Go-to-Market Planning
- Project Management
- Cross-functional Collaboration
- Commercial Awareness
- Data Analysis
- Brand Storytelling
- Creative Judgement
- Regulatory Compliance
Location
- Notting Hill, London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- DOE
Benefits
- Private Healthcare with Vitality
- Virgin Gym 50% off
- 24 days holiday + birthday off
- 1 Wellness Day
- Pension plan
- Potential for company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Working from Anywhere policy (2 weeks per year)
- Sabbatical (after 2 years of service)
- Dog Friendly office
- Regular team socials & events
About the Company
- TRIP's mission is to create calm in the everyday chaos, offering next-generation wellness products to power lifestyles and nurture mental wellbeing.
- Founded in 2019, TRIP is the world's #1 Calming Beverage Brand, offering award-winning drinks and wellness products crafted with botanicals and adaptogens.
- TRIP has rapidly expanded globally, generating over $100 million in sales and is available in leading retailers and online.
- The vision is to become the global leader in calming drinks and supplements, synonymous with calm.
- The company moves fast, thinks big, and is committed to becoming the defining brand for a generation prioritizing mental wellbeing.