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About the Role
We are seeking a strategic and creative individual to shape and execute our social content strategy for Trip, driving brand objectives through owned, paid, and earned social media campaigns.
Responsibilities
- Execute owned, paid, and earned social strategy and campaigns, ensuring cross-functional collaboration with growth and brand teams.
- Oversee the growth and development of the Social Media Manager and content creators, aligning them with social function strategy and goals.
- Collaborate with creators to drive engagement and growth across organic channels, demonstrating a deep understanding of social media platforms, content excellence, and audience engagement.
- Monitor competitor activities and industry best practices to inform brand strategy.
- Identify emerging trends, implement innovative ideas, and create unique activations to engage diverse audiences.
- Utilize data and analytics tools to track performance, maximize ROI, and inform strategic decisions for paid and organic social activities.
- Plan and manage the annual social content budget.
- Drive social content strategy across Instagram and TikTok, aligning social KPIs with company targets.
- Collaborate with brand, growth, and partnerships teams to deliver influencer and VIP content for media campaigns and TikTok shop activations.
- Work directly with TRIP’s founders to create compelling social content for organic and paid channels.
- Stay informed about competitor brand activations, social media platforms, content trends, audiences, and industry news.
- Report and present monthly learnings on best practices to maximize ROI.
- Provide content to the growth team to drive conversion campaigns through social selling.
- Ensure content calendars deliver brand objectives in a timely manner with the Social Media Manager and Senior Content Creator.
Requirements
- Demonstrated experience in social content strategy on Instagram & TikTok.
- Experience at a manager level with direct reports.
- Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
- Strong project management skills, including planning, execution, and delivery.
- Resilience to navigate challenges.
- Creative mindset with a keen eye for detail.
- Proactive approach to problem-solving, constantly seeking innovative solutions.
- Ability to work both independently and collaboratively within a team environment.
- Proven ability to thrive in a fast-paced and dynamic setting.
- Data-driven approach with a strong understanding of social media management and analytics tools.
- Knowledge and experience with TikTok shop campaigns is an added bonus.
- Global experience is also a bonus but not essential.
Skills
- Social content strategy
- TikTok
- Content excellence
- Audience engagement
- Competitor analysis
- Trend identification
- Data analysis
- Social commerce
- Project management
- Communication
- Interpersonal skills
- Problem-solving
Location
- Notting Hill, London
Work Type
- Hybrid
- Four days in the office
- One day from home
Experience Level
- Senior
- Manager level
Benefits
- 24 days’ holiday, plus birthday off
- TRIP product discount and Friends & Family codes
- One Community Day to support a charitable cause
- Mental wellbeing support (Self Space therapy, Calm app membership)
- Exercise and health benefits (Private healthcare with Vitality, 50% off Virgin Active gym membership)
- Dietary benefits (Breakfast and snacks provided)
- Sleep benefits (Monthly Dream Drops CBD Oil allowance)
- Up to two weeks working abroad each year
- Dog-friendly office
- Regular team socials and events
About the Company
- TRIP's mission is to create calm in the everyday chaos, offering next-generation wellness products to power lifestyles and nurture mental wellbeing.
- Founded in 2019 by Olivia and Daniel, TRIP is the world’s #1 Calming Beverage Brand, offering award-winning drinks and wellness products crafted with botanicals and adaptogens.
- TRIP has rapidly expanded globally, generating over $100 million in sales and is available in leading retailers and online.
- The vision is to become the global leader in calming drinks and supplements, synonymous with calm.
- The company moves fast, thinks big, and is committed to becoming the defining brand for a generation prioritizing mental wellbeing.