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About the Role
We are looking for someone to manage social media content from ideation to execution, creating, editing, and publishing content that brings our brand to life.
Responsibilities
- Design, edit, and produce daily social-first content (Reels, TikToks, Visuals) from concept to final cut and publication.
- Sharpen and consistently develop our brand image through design, tonality, and storytelling.
- Build a reusable brand system (guidelines, templates, creative principles) that scales across channels and brands.
- Establish recognizable content series (recurring formats/series) that the target audience regularly returns to.
- Take responsibility for content planning and publishing rhythm on key social media channels.
- Produce social media-first content and/or lead creatively (video, static visuals, short-form series), including strong introductions, text overlays, and editing.
- Collaborate closely with growth/ads teams to develop high-performing creatives and improve them through rapid test cycles.
- Translate performance data into clear creative decisions regarding what to emphasize, discontinue, and test next.
- Develop and implement cooperation concepts with creators, communities, and local partners.
- Build lean partner packages (materials, briefings, formats) to simplify content creation and sharing for collaborators.
- Identify scalable distribution levers that increase reach without diluting the brand.
Requirements
- Ability to be present in one of our offices (Cologne, Berlin, or London) at least 2-3 times per week.
- 3-5 years of experience as a Creative.
- Fluent in English; German is a strong plus.
- Familiarity with amateur football, either through playing, club membership, or as a fan with a good understanding of the sport.
- A proactive, hands-on approach to shaping initiatives rather than just executing tasks, even without a fully defined roadmap.
Skills
- Brand Building: Ability to build brands sustainably through content, not just individual campaigns.
- Visual Taste: Excellent visual taste in design and editing.
- Motion Basics: Motion design/animation skills (template-based, fast, and scalable).
- Creative Strategy: Strong skills in positioning, format/series development, channel thinking, and a pronounced distribution mindset.
- Data Skills: Comfortable with data, understanding key social and paid creative performance metrics, and deriving smart learnings.
- Hands-on Mentality: Ability to work quickly and pragmatically while raising the creative bar.
- Copywriting: Skills in hooks, captions, and series framing.
- Editing: Short-form storytelling with a clear narrative flow.
- Production: Creator briefing and direction for efficient content production.
- Culture Fit: Deep understanding of sports/football culture, tonality, and matchday dynamics.
- Design: Social-first design and packaging (format setup, thumbnails/title cards, recognizability).
- Tools: Figma, Adobe Cloud (Premiere, After Effects, Photoshop, Illustrator), CapCut, Notion, Meta & TikTok Ads Manager, YouTube Studio (Shorts publishing & analytics).
Location
- Cologne
- London
- Berlin
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- 3-5 years
Salary/Compensations
- Competitive salary
Benefits
- Employee stock option plan (VSOP)
- Three offices in Cologne, Berlin, and London with a startup vibe
- Home office options (1-3 days per week in office depending on distance)
- Flexibility to work remotely from different locations
- Modern IT equipment
- 27 vacation days per year
- Special provisions for parents regarding vacation
- Team events
- Offsites with the entire team
About the Company
- We are building the platform that amateur football deserves, creating a digital home for the passion of millions who share their football stories every weekend.
- We are looking for a Social Brand Designer, not a classic Social Media Manager, who will visually bring our brand to life.