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About the Role

As Senior Manager, Integrated Marketing, you’ll be driving brand preference, excitement, and client engagement through insight-driven strategies and campaigns. The work you do will impact beauty, as you lead category, gifting, and promotional campaigns that bring Sephora’s differentiators to life. You’ll manage a team of high-performing marketers that’s united in beauty, supported by those who are equally passionate about creating integrated programs that meet Sephora Canada’s key priorities. You will play a key role on the SEPHORA Canada Marketing team as we fuel our purpose of expanding the way the world sees beauty. Driving brand equity & preference, deepening client engagement, and exploiting competitive advantage through the development of insight driven coordinated campaigns to propel SEPHORA Canada’s strategies and growth initiatives is your mandate.

Responsibilities

Champion the SEPHORA brand as the destination for beauty in Canada, leading Masterbrand strategy and campaign development that builds awareness, strengthens brand love, and reinforces Sephora's brand purpose.
Develop breakthrough leveraged and local Masterbrand campaigns from inception through to execution and hindsighting, grounded in consumer insights, cultural relevance, and long-term brand strategies.
Lead top-of-funnel marketing strategy for key brand moments, ensuring Sephora shows up in ways that are distinctive, compelling, and aligned to our brand purpose.
Drive the development of brand platforms, narratives, and integrated campaign approaches that deepen Sephora's emotional connection with Canadian consumers.
Identify opportunities to evolve how Sephora communicates its purpose, values, and differentiation in market to strengthen brand preference and competitive advantage.
Lead the planning and execution of integrated Masterbrand campaigns across channels, ensuring work is delivered on strategy, on brand, on time, and on budget.
Translate brand strategy into clear marketing plans and actionable briefs that drive awareness, consideration, and long-term brand equity.
Partner with North America teams and external agency partners to deliver local hindsighting on leveraged and local initiatives, applying learnings to improve future campaign effectiveness.
Expertly develop and manage budgets, identifying opportunities for efficiencies and maintaining continuous contingency planning.
Establish and evolve performance measurement approaches to evaluate campaign effectiveness, optimize investment, and maximize return on marketing communications activities.
Balance strategic thinking with strong operational discipline, moving seamlessly from vision and planning through to execution and post-campaign analysis.
Be a critical liaison in North American campaign planning and project process – representing Canadian localization requirements and driving campaign deliverables.
Partner lockstep with Marketing team Project Managers to ensure seamless workstreams.
Partner with cross-functional teams and Retails Operations on key seasonal and promotional campaign moments to deliver on-brand, client centric omni-channel communications.
Manage day to day relationships with external agency partners, such as managing timelines, project-level budget reconciliation and agency status meetings, with both media and creative.
Lead and coach a high-performing marketer, providing clear direction, development, and support to deliver exceptional work across the DE&I portfolio & top-of-funnel executional support.
Build strong partnership among finance team to support efficiencies & month end balancing.

Requirements

A love of brand building, and a strong drive to keep SEPHORA as the #1 TOM beauty brand in Canada.
A pulse on culture and passion for breakthrough and innovative activations that change perceptions and behaviours of Canadians.
A natural curiosity and excitement, attuned to what’s happening in marketing and the world of beauty and lifestyle a plus!
Proven business acumen in understanding retail landscape, and effective marketing tactics across an omni-channel environment – with an ability to work at both a strategic and executional level.
Experience with Integrated Marketing approach to marketing plans and multiple marketing vehicles.
Familiarity and comfort working with established ideas to build out an integrated campaign, as well as starting from the ground up to create original campaigns tailored to local market trends and opportunities.
Comfortably can navigate through complex organizational dynamics and constantly evolving processes confidently, while building partnerships to meet shared objectives.
A team player with the ability to thrive in a fast-paced, consistently evolving, high-growth environment.
Comfort using digital and AI-enabled tools responsibly in your day-to-day work.

Skills

Integrated Marketing
Brand Building
Marketing Strategy
Campaign Development
Consumer Insights
Digital Tools
AI-enabled Tools

Location

160 Bloor Street East, 11th Floor, Toronto, ON

Work Type

Full Time
Hybrid

Experience Level

Senior Manager

Salary/Compensations

CAD$116,400.00 -141,200.00 plus bonus, RRSP matching

Benefits

Access to opportunities that will challenge, stretch, and develop your skills.
Access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
Make an impact on beauty and see positive change.
Medical, dental, vision, life, and disability coverage.
Well-Being@Sephora program to support mental, financial, physical, and social well-being.
Hybrid work schedule.
Vacation and flex days.
Maternity/paternity leave.
Access to training and development programs and resources.
30% discount on all merchandise/services.
Opportunities for gratis.
Flash sale discounts on LVMH brands.
Volunteer and donation matching.
Employee Assistance Program.
Free mental health resources with 24/7 access to Dialogue.

About the Company

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Equal Opportunity

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement.
Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career.
This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions.
Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.
As part of our commitment to transparency and efficiency, we would like to inform you that we utilize Artificial Intelligence (AI) technologies in our recruitment process to assist in the initial screening and evaluation of applications.