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About the Role
We're seeking a hands-on marketing campaign specialist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic campaign plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.
Responsibilities
- Develop regional marketing strategy and personally execute every element
- Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms
- Build landing pages from scratch using page builders and optimize for conversions
- Create presentation materials for webinars, partnerships and educational expos
- Collaborate with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US, Canada and LATAM markets
Requirements
- 3-5 years of hands-on marketing experience where you personally created and managed campaigns
- Proven experience writing high-converting copy for ads, emails, and landing pages
- Experience managing paid advertising across META, Google Ads, and other platforms
- Email marketing platform expertise
- Content creation skills including blog posts, social content, and educational materials
- Analytics and optimization mindset
- Self-starter mentality
- Creative problem solver
- Detail-oriented executor
- Data-driven optimizer
- Adaptable communicator
- Experience in education or online learning markets (Bonus)
- Familiarity with CRM systems (Hubspot, Salesforce, etc.) and lead scoring (Bonus)
- Experience with Zoom or similar webinar platforms and event marketing (Bonus)
Skills
- Marketing campaign execution
- Ad copywriting
- Landing page creation
- Content creation
- Paid advertising management (META, Google Ads)
- Email marketing
- Analytics
- Optimization
- CRM systems
- Webinar platforms
- Event marketing
Location
- US
- Canada
- Latin America
Work Type
- Fully remote
Experience Level
- Mid-level
About the Company
- Our Mission: Unlock our students' limitless potential, together, for extraordinary futures.