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About the Role

The Field Marketing Manager serves as a strategic marketing partner to Microsoft Canada and U.S. Operating Units, connecting corporate marketing investments with field sales priorities to drive customer engagement, pipeline creation, executive relationships, and business growth. This role translates business priorities into integrated marketing plans and executes high-impact customer engagement strategies that accelerate adoption of Microsoft solutions, strengthen industry relevance, and support revenue outcomes across the Commercial Enterprise segment. The FMM acts as the primary interface between the Central Marketing Organization, sales leadership, GTM teams, executive stakeholders, and worldwide marketing teams to ensure marketing investments are aligned to business objectives and deliver measurable impact.

Responsibilities

Lead strategic marketing planning in partnership with Canada and U.S. OUs, Segment GTMs, CPEMs, and sales leadership to align marketing priorities, investments, and execution plans with business objectives.
Drive customer engagement through Microsoft's flagship and cornerstone moments, including AI Tour, Ignite, Build, Frontier Transformation Week, industry events, and local executive engagement programs.
Develop and execute local and industry-specific engagement strategies, including first-party, third-party, ancillary, executive, and account-based marketing programs designed to increase customer engagement and influence pipeline.
Partner with sales teams to activate marketing-engaged accounts, translate customer signals into seller actions, and identify opportunities to accelerate pipeline creation and account engagement.
Provide Voice of the Field feedback to corporate and integrated marketing teams, ensuring campaigns, content, and investments reflect customer and seller needs within the U.S. market.
Lead executive stakeholder engagement across OUs, supporting customer meetings, executive sponsorship opportunities, industry moments, and strategic customer conversations.
Manage marketing business reviews, planning rhythms, performance reporting, and recommendations using customer insights, engagement analytics, and business performance data.
Coordinate cross-functional execution across marketing, sales, communications, events, operations, analytics, and world-wide teams to ensure seamless delivery of marketing programs and customer experiences.
Annual and quarterly marketing planning.
Flagship event strategy and execution.
Industry and third-party event investments.
Executive engagement and customer meeting programs.
Account targeting and seller activation.
Marketing signal and customer engagement activation.
Marketing business reviews and performance insights.
Field communications and marketing advocacy.
Cross-organizational stakeholder management and influence.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.
Proficiency in English is a bona fide occupational requirement.
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 6+ years experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.

Skills

Integrated marketing
Campaign planning
Campaign execution
Digital marketing
Event management
Program management
Marketing operations
Campaign reporting
Campaign analysis
Customer engagement
Pipeline creation
Executive relationships
Business growth
Strategic marketing planning
Sales priorities alignment
Customer insights
Engagement analytics
Business performance data
Cross-functional execution
Stakeholder management
Stakeholder influence

Location

Americas

Work Type

Remote

Experience Level

3+ years
6+ years
8+ years

Education Level

Bachelor's Degree
Master's Degree

Salary/Compensations

CAD $96,000 - CAD $177,600 per year

About the Company

Microsoft is committed to upholding the French language's status and ensuring its use in the workplace where applicable.

Equal Opportunity

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.