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About the Role
This role serves as the senior commercial leader for Orbital, TEAM LEWIS's global AI marketing operating system, within the region. The position is responsible for driving revenue growth through go-to-market strategy, deal closure, and account expansion, while championing Orbital internally and externally.
Responsibilities
- Execute regional commercialization strategy, adapting the global playbook to the US market.
- Identify and prioritize high-value verticals, segments, and geographies for market entry and expansion.
- Develop commercially viable pricing and packaging models in partnership with US management, legal, and finance.
- Manage and implement go-to-market processes and sales playbooks, including prospecting, pitch decks, and proposal templates.
- Collaborate with marketing to align regional campaigns and content with commercial priorities.
- Proactively source, qualify, and close new accounts across the US.
- Manage commercial negotiations and structure deals balancing customer value and commercial terms.
- Represent Orbital at events to build brand presence and generate demand.
- Cultivate and leverage existing networks to accelerate market entry and strategic account acquisition.
- Own the US revenue number, including quarterly and annual targets.
- Build and maintain rigorous pipeline management discipline with accurate forecasting and CRM hygiene.
- Report pipeline health and commercial performance to leadership with clear assessments.
- Identify and resolve commercial blockers, escalating with proposed solutions.
- Drive internal awareness and adoption of Orbital across TEAM LEWIS.
- Educate regional teams on Orbital capabilities, use cases, and commercial positioning.
- Support client teams on strategic opportunities and major pitches.
- Lead internal demonstrations, enablement sessions, and knowledge sharing.
- Create excitement and momentum around AI within the organization.
- Share success stories, case studies, and best practices across markets.
- Act as the primary commercial spokesperson for Orbital within the region.
- Negotiate and manage partner agreements, ensuring mutual accountability and commercial alignment.
- Build and maintain a healthy partner ecosystem contributing to pipeline and revenue.
- Represent TEAM LEWIS and Orbital at industry conferences, executive forums, and client events.
- Speak on panels, deliver keynote presentations, and participate in thought leadership discussions.
- Build and maintain a strong professional profile across industry networks and social platforms.
- Develop and nurture relationships with senior industry leaders, technology partners, analysts, media, and innovation communities.
- Create and amplify thought leadership through various digital channels.
- Identify opportunities for awards, speaking engagements, and strategic partnerships.
- Stay connected to emerging AI trends, competitor activity, and the innovation ecosystem.
- Own the commercial relationship with key account leads post-sale, ensuring adoption, satisfaction, and retention.
- Drive upsell and expansion motions within existing accounts.
- Build executive-level relationships with senior stakeholders at strategic customers.
- Foster a high-performance, customer-obsessed commercial culture.
- Set clear expectations, performance benchmarks, and development paths for direct reports.
- Maintain a sharp understanding of competitive dynamics, emerging alternatives, and market positioning.
- Monitor regulatory trends, data-localization requirements, and enterprise AI procurement behaviors.
- Surface timely intelligence to Product, Marketing, and leadership to inform business decisions.
Requirements
- Input and execute Orbital’s regional commercialization strategy, tailoring the global playbook to the nuances of the US market, buying behaviors, and regulatory environments.
- Identify and prioritize the highest-value verticals, segments, and geographies for entry and expansion across the region.
- Develop commercially viable pricing and packaging models appropriate to each market, in partnership with US management, legal and finance.
- Mange and implement go-to-market processes and sales playbooks from the ground up; prospecting frameworks, pitch decks, demo flows, objection-handling guides, and proposal templates.
- Work closely with marketing to ensure regional campaigns, content, and positioning are aligned with commercial priorities and resonate with US buyers.
- Proactively source, qualify, and close new accounts across the US, building a healthy pipeline from a combination of outbound effort, network activation, and inbound conversion.
- Manage commercial negotiations, structuring deals that balance customer value with sustainable commercial terms.
- Represent Orbital at events to build brand presence and generate demand across the region.
- Cultivate and leverage your existing network to accelerate entry into priority markets and strategic accounts.
- Own the US revenue number — quarterly and annual.
- Build and maintain a rigorous pipeline management discipline: accurate forecasting, stage-by-stage tracking, and consistent CRM hygiene.
- Report pipeline health and commercial performance to leadership on a regular cadence, providing clear and honest assessments.
- Identify and resolve commercial blockers and escalate with proposed solutions.
- Driving internal awareness and adoption of Orbital across TEAM LEWIS.
- Educating regional teams on Orbital capabilities, use cases and commercial positioning.
- Supporting client teams on strategic opportunities and major pitches.
- Leading internal demonstrations, enablement sessions and knowledge sharing.
- Creating excitement and momentum around AI across the organization.
- Sharing success stories, case studies and best practices across markets.
- Acting as the primary commercial spokesperson for Orbital within the region.
- Negotiate and manage partner agreements, ensuring mutual accountability and commercial alignment.
- Build and maintain a healthy partner ecosystem that contributes meaningfully to pipeline and revenue over time.
- Representing TEAM LEWIS and Orbital at industry conferences, executive forums and client events.
- Speaking on panels, delivering keynote presentations and participating in thought leadership discussions.
- Building and maintaining a strong professional profile across industry networks and social platforms, positioning both the individual and Orbital as trusted voices in AI.
- Developing and nurturing relationships with senior industry leaders, technology partners, analysts, media and innovation communities.
- Creating and amplifying thought leadership through LinkedIn, articles, podcasts, webinars and other digital channels.
- Identifying opportunities for awards, speaking engagements and strategic partnerships that enhance Orbital’s visibility and market credibility.
- Staying closely connected to emerging AI trends, competitor activity and the broader innovation ecosystem, bringing actionable insights back into the business.
- Own the commercial relationship with key accounts leads post-sale, working alongside Customer Success to ensure high adoption, satisfaction, and retention.
- Drive upsell and expansion motions within existing accounts, identifying opportunities to grow Orbital’s footprint and deliver greater value.
- Build executive-level relationships with senior stakeholders at strategic customers to anchor Orbital as a long-term strategic partner.
- Foster a high-performance, customer-obsessed commercial culture grounded in rigour, accountability, and continuous learning.
- Set clear expectations, performance benchmarks, and development paths for direct reports.
- Maintain a sharp understanding of competitive dynamics, emerging alternatives, and market positioning across Orbital’s key US markets.
- Monitor regulatory trends, data-localization requirements, and enterprise AI procurement behaviours that affect how Orbital sells in the region.
- Surface timely intelligence to Product, Marketing, and leadership to inform roadmap, positioning, and pricing decisions.
Skills
- AI
- Commercialization
- Go-to-Market Strategy
- Sales
- Negotiation
- Pipeline Management
- Forecasting
- CRM
- Partnership Management
- Thought Leadership
- Market Intelligence
- Customer Success
- Account Management
- Team Building
- Leadership
Location
- US
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $150K - $190K
About the Company
- TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades.
- Its success is due to a combination of factors: it’s ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors.
- The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
- At the heart of our community is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity.
- Since its launch in 2021, it has funded over 2,600 causes.
- It is one of the largest employee-directed philanthropies in the world.
- The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society.
- It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits.
- Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness.
Equal Opportunity
- TEAM LEWIS is an Equal Opportunity Employer.
- We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.