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About the Role
Overstory is seeking a Senior Product Marketing Manager to lead product marketing initiatives including positioning, messaging, pricing, packaging, and sales enablement. This new role offers the opportunity to shape how products are brought to market and make an immediate impact by building the product marketing function and setting high standards.
Responsibilities
- Own core positioning and messaging, from category narrative to product-level value propositions.
- Shape language defining how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
- Lead pricing, packaging, and go-to-market strategy for new and existing products, including custom deals.
- Build sales enablement materials (battlecards, pitch narratives, ROI models) and train sales representatives.
- Partner with product and sales leadership on go-to-market decisions, owning product launches, structuring pilots, and defining market entry strategies.
- Run win/loss analysis and competitive intelligence programs.
- Mentor early career team members in product marketing, content marketing, and field marketing.
Requirements
- 7+ years in product marketing with significant experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes.
- Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives.
- Demonstrated use of AI in day-to-day work and integration of AI tools into daily workflows.
- Experience building and delivering sales training, including running enablement sessions and coaching reps.
- Comfort with complexity, including custom deals, non-standard packaging, and cross-team coordination.
- Strong strategic instincts, with the ability to both shape category narratives and refine detailed content.
- Experience supporting a company through a major product or new market launch.
- A builder's mindset, energized by defining a new function.
Skills
- Product marketing
- B2B enterprise software
- Long sales cycles
- Multi-stakeholder buying processes
- Technical writing
- Narrative crafting
- AI integration
- Sales training
- Sales enablement
- Strategic thinking
- Product launches
- Market entry
- Competitive intelligence
- Mentoring
Location
- North America - Central Time Zone
- North America - Eastern Time Zone
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Competitive, location-specific compensation and benefits
- Flexible, autonomous, and collaborative working environment
- Home office stipend
- Coworking budget
- Ongoing education budgets
About the Company
- Overstory is mission-driven, working to reduce wildfires, protect natural resources, and help solve the climate crisis.
Equal Opportunity
- We believe that all people are capable of great things. We encourage you to apply even if you do not meet all of the requirements that are listed within this job description.