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About the Role

We are seeking a MarComms Intelligence Data Lead to play a pivotal role in shaping how client, relationship and market intelligence supports our firm's growth ambitions. Sitting at the heart of our Integrated Marketing & Communications function, you will own the quality, governance and strategic use of data across our CRM, marketing and intelligence platforms. You will turn complex data into actionable insight, helping teams identify opportunities, strengthen client relationships and make better-informed decisions. You will champion data excellence, drive reporting and insight capability, and help unlock the value of AI-enabled intelligence to support future growth.

Responsibilities

Own data quality standards and governance for client/relationship data across Dynamics and connected systems.
Design and own the reporting and insight layer: pipeline reporting, client growth opportunity surfacing, cross-sell/relationship intelligence outputs for the IMC team and beyond.
Define what "good data" looks like and the operating model to sustain it (data entry incentives, ownership, and stewardship).
Lead AI-enabled data quality and enrichment use cases (third-party enrichment, predictive flags) in partnership with Growth Platforms on tooling.
Translate data into growth-facing outputs partners will actually act on.

Requirements

Data/analytics background in a relationship-driven B2B context.
Experience with data governance and stewardship models.
Comfortable working with AI/ML-enabled data tools.
Strong communicator capable of selling insight to non-technical senior stakeholders.

Skills

Data quality
Data governance
CRM
Marketing intelligence
Reporting
Insight generation
AI/ML
Data stewardship

Location

Hybrid

Work Type

Hybrid
Flexible working

Experience Level

Mid-level

Benefits

Hybrid and Flexible working
27 Days Holiday (with the option of purchasing additional days)
Lifestyle, Health, and Wellbeing benefits
Financial wellbeing benefits
Financial tools
Electric car scheme
Access to a virtual GP
Access to a suite of 300+ courses on demand

About the Company

One of the world's largest networks of audit, tax and consulting firms.
Delivers big ideas and premium service to help middle-market businesses thrive.
A fast-growing firm with big ambitions aiming to become the premium adviser to the middle market, globally.
A firm where you can build a future and make an impact.

Equal Opportunity

At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work.
Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs.
Diverse teams bring a broader range of ideas and insights to work.
We're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
We work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients.
We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.