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About the Role
As the Integrated Marketing Communications (IMC) Associate Director - Tax Lead, you will shape and deliver the go-to-market strategy for RSM UK’s tax and legal services. This role requires a strong understanding of the tax landscape, the ability to translate technical expertise into clear market propositions, and a focus on structured, proactive marketing to support pipeline and revenue growth. You will collaborate with Tax leadership, the wider IMC team, and transatlantic colleagues, leading two direct reports to enhance external visibility, strengthen storytelling, and improve alignment with broader RSM business priorities.
Responsibilities
- Work with Tax leadership and Industry and Channel leads to identify priority growth areas, accounts, and key tax business priorities, shaping a marketing strategy for commercial opportunities.
- Collaborate with Tax leadership and senior stakeholders to define campaign objectives, target audiences, key messages, commercial success measures, and ownership of the go-to-market strategy.
- Identify opportunities to showcase Tax expertise through thought leadership, campaigns, strategic partnerships, client stories, events, digital content, media activity, and social channels.
- Support strong alignment across UK and transatlantic tax marketing activities, ensuring integrated plans, clear roles, and shared opportunities.
- Manage, coach, and develop two direct reports, setting clear priorities and fostering high-quality delivery and professional growth.
Requirements
- Strong tax marketing or professional services marketing experience, with the ability to translate technical expertise into clear, client-focused propositions.
- Commercial mindset, with experience building marketing plans that support priority accounts, pipeline growth, and measurable revenue outcomes.
- Confident use of data, insight, and financial information to identify opportunities, shape recommendations, and track progress.
- Strong stakeholder management skills, including the ability to constructively challenge senior leaders and bring clarity to complex priorities.
- Excellent storytelling and content judgment, with the ability to build timely, relevant, and audience-led market-facing narratives.
- People leadership experience, including managing, coaching, and developing a small team while setting clear priorities and standards.
- Collaborative working style, with the ability to connect activity across Tax, IMC, Bids, Industry and Channel teams, and transatlantic colleagues.
- High attention to detail, strong organization, and the ability to manage multiple priorities while maintaining quality and momentum.
Skills
- Tax marketing
- Professional services marketing
- Marketing strategy
- Go-to-market strategy
- Campaign management
- Thought leadership
- Content creation
- Digital marketing
- Media relations
- Social media marketing
- Stakeholder management
- Data analysis
- People leadership
- Team management
- Project management
Location
- Hybrid
Work Type
- Hybrid
- Flexible working
Experience Level
- Associate Director
Benefits
- Hybrid and Flexible working
- 27 Days Holiday (with the option of purchasing additional days)
- Lifestyle, Health, and Wellbeing benefits
- Financial wellbeing benefits
- Financial tools
- Electric car scheme
- Access to a virtual GP
- Access to a suite of 300+ courses on demand
About the Company
- RSM is one of the world's largest networks of audit, tax, and consulting firms, delivering big ideas and premium service to help middle-market businesses thrive.
- RSM is a fast-growing firm with clear ambitions to become the premium adviser to the middle market, globally.
- The firm's vision motivates and inspires employees to become better every day.
- RSM offers a place to build a future and make an impact.
Equal Opportunity
- At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work.
- We aim to achieve the same diversity of background, experience, and perspective in our own teams as our clients have.
- Diverse teams bring a broader range of ideas and insights to work.
- We are working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
- We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.