Marketing Manager – Large Corporate at RSM UK | GB | Rezi

Marketing Manager – Large Corporate at RSM UK

Marketing Manager – Large Corporate

RSM UK · GB

2 weeks ago

Marketing Manager – Large Corporate

RSM UK · GB

19 days ago
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About the Role

This role leads the implementation and execution of account planning to advance relationships with priority clients and targets, evaluates and shapes client experience and key account management initiatives, and ensures the consistent delivery of Voice of the Client (VoC) insights to inform relationship development, work winning and service improvement.

Responsibilities

  • Shape and deliver the channel strategy, aligning to the firm’s growth ambition.
  • Own account segmentation and tiering for large corporate accounts, ensuring focus on priority clients and targets.
  • Develop and execute key account plans for priority clients and targets and lead a small number of the most strategic account plans, supporting senior relationship owners, ensuring regular direct dialogue with the client/target.
  • Support the Channel Leader on targeted external positioning where strategically important (e.g. regulators, governance bodies, flagship events).
  • Work with the Channel Leader to track and report on performance across Large Corporate activity.

Requirements

  • Experience in strategic account management, business development or client growth in a complex professional service or B2B environment.
  • A strong commercial mindset, with evidence of supporting pipeline growth, revenue delivery, and complex opportunities.
  • Confidence working with senior clients and stakeholders, with the judgement and credibility expected at Manager level.
  • Ability to turn market, client and relationship insight into focused plans, propositions and commercial action.
  • Strong influencing, facilitation and project management skills, with the ability to align teams around shared priorities.
  • Excellent communication skills, including the ability to shape content, bid messaging and senior-level insight.
  • Experience shaping pursuit strategy, win themes, client propositions and pitch content for complex opportunities.
  • A collaborative, proactive and organised approach, with resilience to maintain momentum across high-value accounts.

Skills

  • Strategic account management
  • Business development
  • Client growth
  • Commercial mindset
  • Pipeline growth
  • Revenue delivery
  • Complex opportunity management
  • Client and stakeholder engagement
  • Market insight
  • Relationship insight
  • Focused planning
  • Proposition development
  • Commercial action
  • Influencing
  • Facilitation
  • Project management
  • Team alignment
  • Content shaping
  • Bid messaging
  • Senior-level insight
  • Pursuit strategy
  • Win themes
  • Client propositions
  • Pitch content
  • Collaboration
  • Proactivity
  • Organisation
  • Resilience

Location

  • London

Work Type

  • Hybrid and Flexible working

Experience Level

  • Manager level

Benefits

  • Flexible reward and benefits package
  • 27 Days Holiday (with the option of purchasing additional days)
  • Lifestyle, Health, and Wellbeing benefits
  • Financial wellbeing benefits
  • Financial tools
  • Electric car scheme
  • Access to a virtual GP
  • Access to a suite of 300+ courses on demand

About the Company

  • One of the world's largest networks of audit, tax and consulting firms.
  • Delivers big ideas and premium service to help middle-market businesses thrive.
  • A fast-growing firm with big ambitions.
  • Clear goal to become the premium adviser to the middle market, globally.
  • A firm where you can build a future and make an impact.

Equal Opportunity

  • At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work.
  • Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs.
  • Diverse teams bring a broader range of ideas and insights to work.
  • We're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
  • We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.