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About the Role
As an eCommerce Performance Marketing Specialist at Opella, you will define and execute eRetail Media strategy, Digital Shelf, and eInnovation. You will ensure a seamless consumer experience and drive growth through operational excellence, partnering with the eCommerce Key Account team to continuously improve the consumer experience and deliver value through performance metrics and analysis.
Responsibilities
- Define and execute the eRetail Media strategy for key accounts such as Amazon, Rakuten and Askul, working closely with the regional operations team.
- Manage the digital shelf, optimizing online content, brand sites and product pages for the best possible shopping journey.
- Partner with the Digital Marketing and Performance Marketing Lead to keep online and offline marketing calendars in sync and campaigns well coordinated.
- Connect eRetailer media strategy to digital marketing campaigns, building an end to end funnel for our brands.
- Deliver on key performance indicators including ROAS, New to Brand, Share of Voice, impressions, click-through rate and market share.
- Analyze the performance of onsite and offsite activations and turn the findings into actions that optimize media spend across key accounts.
- Collaborate closely with eCommerce Key Account Managers, Digital Marketing, and cross functional teams across Brand & Innovation, Commercial, Science and Supply Chain.
Requirements
- 5+ years of experience in eCommerce, Trade Marketing or Digital Marketing within a consumer goods environment.
- Hands-on experience driving retail media strategy, onsite and offsite.
- Strong analytical skills to interpret performance data.
- An entrepreneurial, test and learn mindset with a passion for data-driven transformation.
- Native-level Japanese and intermediate English.
- Experience in FMCG, healthcare, or a pure-player or major digital platform environment.
- A broad understanding of eCommerce and digital.
- Regional or international market experience.
- A track record of successful initiatives and strong communication skills, including experience influencing senior stakeholders.
- A hands-on approach with a focus on delivering business results in a cross functional environment, managing stakeholders across other functions.
Skills
- eCommerce
- Trade Marketing
- Digital Marketing
- Retail Media Strategy
- Digital Shelf Optimization
- Performance Analysis
- ROAS
- New to Brand
- Share of Voice
- Impressions
- Click-through Rate
- Market Share
- Stakeholder Management
- Communication Skills
Location
- Japan
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
- Our mission is to bring health in people’s hands by making self-care as simple as it should be.
- We have 100 loved brands, an 11,000-strong global team, 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.
- Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
- As a globally certified B Corp company, we are active players in the journey towards healthier people and planet.
- Find out more about our mission at www.opella.com.
Equal Opportunity
- Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel.
- We welcome and encourage applications from people of all backgrounds.