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About the Role
As a Senior Brand Manager, you will turn portfolio and category ambitions into compelling, consumer-focused brand strategies that make health easier to understand and navigate. You will own the development and execution of brand plans across a 12 to 24-month horizon, leading integrated campaigns across consumer, digital, retail and healthcare professional channels. You will bring together commercial thinking, consumer insight and creativity to ensure our brands connect meaningfully with consumers while delivering sustainable growth. Working closely with cross-functional partners and agency teams, you will provide clear direction, champion consumer needs and translate science-backed health benefits into communications that are relevant, trusted and engaging.
Responsibilities
- Develop and lead 12 to 24-month brand strategies and plans, translating category and portfolio priorities into clear, consumer-focused growth initiatives.
- Lead integrated marketing campaigns across consumer, digital, retail and healthcare professional channels, ensuring consistent and impactful brand experiences.
- Own and monitor brand performance, including brand health, volume, market and campaign effectiveness, using insights to identify opportunities and proactively accelerate growth.
- Apply strong commercial and financial thinking to brand decisions, managing marketing investment and considering key business and profit drivers.
- Lead relationships with creative, media and other agency partners, providing inspiring briefs, clear strategic direction and constructive feedback to deliver high-quality work.
- Partner across marketing, sales and other functions to align priorities and successfully deliver brand initiatives, launches and campaigns.
- Champion consumer and market insights, turning data, trends and learnings into actionable recommendations that strengthen future brand strategy and execution.
Requirements
- Strong experience in end-to-end brand marketing, ideally gained within FMCG, consumer healthcare, pharmaceutical or another regulated consumer environment.
- Demonstrated ability to develop brand strategy and integrated marketing plans and successfully translate them into consumer-facing activity.
- Strong commercial and financial acumen, with experience in budget management and an understanding of the key drivers that influence brand performance and profitability.
- Experience across integrated marketing communications, digital strategy, media planning and agency leadership.
- Strong analytical capability with the ability to interpret consumer, market and commercial data and turn insights into clear actions.
- Excellent project leadership, communication and influencing skills, with the ability to bring together cross-functional partners around shared priorities.
- A proactive and collaborative approach, with the ability to manage complexity while maintaining focus on consumers and delivery.
Location
- Sydney
- Brisbane
Experience Level
- Senior
About the Company
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
- Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
- At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
- As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
Equal Opportunity
- Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.