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About the Role
The Global Marketing Operations team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger, helping them grow through various solutions. This role focuses on executing campaigns using an AI-first approach, automating work through deep expertise in marketing execution platforms and AI skills. The objective is to own operational quality by establishing executional standards that can be scaled.
Responsibilities
- Own campaign execution and quality for an assigned business area, covering brief to launch across lifecycle, email, in-product messaging, web, and Meta ads.
- Utilize AI as the primary tool for execution tasks, including build specifications, copy and asset variations, audience logic, and quality assurance.
- Build, configure, and test AI agents for campaign workflows, managing the automation roadmap and reporting on turnaround time, cost, and error rates.
- Pilot new delivery capabilities, define correct execution standards, and create evaluation rubrics for AI agents.
- Advise partners on executability and cost at the brief stage, translating execution learnings into platform requirements.
- Enhance the team's AI capabilities through documentation, enablement, and coaching.
- Streamline execution processes and collaborate with cross-functional teams to automate handoffs.
Requirements
- 6+ years of experience in marketing operations, campaign management, or marketing automation.
- Hands-on build experience in at least two digital marketing channels (email, paid social, in-product messaging, web, SEM, or display).
- Expert-level depth in at least one execution or ads platform (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Adobe).
- Demonstrated use of AI to produce marketing work, with specific examples of automation and measured impact on time, cost, quality, or volume.
- Hands-on experience building, configuring, and evaluating AI agents or LLM-based workflows, including prompt iteration and judgment on human review needs.
- Experience owning campaign execution at portfolio scale, including QA and trade-off decisions.
- Experience scaling impact beyond individual execution through adopted standards, platform requirements, and team enablement.
- Bachelor's Degree or equivalent work experience in digital marketing.
Skills
- AI
- Marketing Execution Platforms
- Campaign Execution
- AI Agents
- Automation
- Prompt Engineering
- Agent Orchestration
- API Integration
- SQL
- Data Analysis
- Responsible AI Practices
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
Education Level
- Bachelor's Degree or equivalent work experience
Salary/Compensations
- $124,000/year to $178,000/year
Benefits
- Bonus
- Equity
- Benefits
About the Company
- The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more.
- We succeed when we help our customers grow their business leveraging our solutions.