Marketing Manager, Distribution and CRM
Vitality Group International, Inc. · Chicago, IL, US
19 days agoImpress employers and recruiters.
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About the Role
This role focuses on developing and executing distribution marketing plans to drive demand, engagement, and conversion across various channels including consultants, brokers, health plans, employers, and sales teams. You will manage integrated campaigns, partner experiences, and sales enablement activities, leveraging digital marketing, data, and AI to optimize performance and personalization.
Responsibilities
- Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels.
- Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
- Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
- Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
- Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
- Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
- Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
- Coordinate distribution-related events that engage brokers and consultants.
- Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
- Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.
- Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.
Requirements
- Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
- Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
- Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
- Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
- Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
- Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
- Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
- Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.
- Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.
- Experience with Highspot or another sales enablement platform.
- Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.
- Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.
- Working knowledge of website, CRM integration, data management, and campaign operations best practices.
- Experience coordinating agencies, vendors, and cross-functional project teams.
- Experience supporting conference strategy, event marketing, or partner-led growth initiatives.
Skills
- CRM
- Marketing Automation
- Audience Segmentation
- Lead Nurture
- Digital Marketing
- Email Marketing
- Website Optimization
- Paid Media
- SEO/SEM
- Webinars
- Sales Enablement
- Content Development
- Go-to-Market Strategy
- Analytics
- Google Analytics
- Power BI
- SEMrush
- LinkedIn Ads
- AI-enabled Marketing Technologies
- Project Management
Education Level
- Bachelor's degree or equivalent experience
Salary/Compensations
- $90,000-$105,000
Benefits
- Medical
- Dental
- Vision
- 401(k) with company match
- Company paid Life, AD&D Short and Long term disability insurance
- Generous PTO
- Holidays
- Summer Fridays
- 100% paid parental leave
- Wellness Resources