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About the Role
The Marketing Manager supports the company’s brand presence, coordinates marketing initiatives, and plans and executes high-impact events. This role ensures alignment across marketing and events to support business objectives, enhance customer experience, and promote continued growth, working alongside the Marketing Director.
Responsibilities
- Support the development and implementation of marketing strategies aligned with organizational goals.
- Help maintain the company’s brand positioning, messaging, and market differentiation.
- Monitor market trends, customer data, and campaign performance to support decision-making.
- Assist with the planning and execution of company events that elevate brand visibility and support business objectives.
- Coordinate marketing projects, creative initiatives, and event planning activities.
- Oversee workflow, project timelines, and resource allocation across marketing campaigns and event logistics.
- Collaborate with sales, operations, and leadership to ensure alignment and effective communication across departments.
- Manage relationships with external vendors, agencies, venues, and event contractors.
- Coordinate the creation, execution, and optimization of digital campaigns, including social media, email marketing, paid advertising, and SEO/SEM.
- Assist with creative development, including visuals, content, messaging, and brand materials.
- Coordinate marketing initiatives across relevant platforms and channels.
- Monitor campaign performance through KPIs and analytics, identifying opportunities for improvement and increased ROI.
- Maintain brand consistency across all company platforms and assets.
- Coordinate the design and production of marketing collateral, website updates, and promotional materials.
- Identify opportunities for partnerships, sponsorships, influencer collaborations, and PR initiatives.
- Plan, organize, and execute corporate events, conferences, trade shows, client experiences, and community engagements.
- Develop event concepts and themes that reflect brand values and enhance customer experience.
- Coordinate event logistics, including budgeting, scheduling, vendor selection, A/V coordination, registration, and on-site management.
- Track event performance, attendee engagement, and ROI to inform future planning and strategy.
- Assist with managing marketing and event budgets.
- Help allocate spending efficiently based on performance insights and organizational priorities.
- Track KPIs, including lead generation, conversion rates, engagement metrics, event ROI, and revenue impact.
- Prepare monthly and quarterly reports summarizing marketing and event performance, results, and recommendations for the Marketing Director.