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About the Role
Meta is seeking a Program Manager to join the Product Immersion & Testing Team within Business Product Marketing. This role focuses on customer insights, testing, launching, and scaling Meta's newest business and marketing solutions, accelerating growth and product development by integrating customer voice into product marketing strategies.
Responsibilities
- Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science.
- Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects.
- Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope out and test design/requirements, manage logistics, and surface insights to inform product and business outcomes.
- Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale.
- Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and the quality of support.
- Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders.
- Travel: Support in-market experiences, with up to 20% travel (including international).
Requirements
- 8+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing.
- Experience managing, tracking, and measuring digital marketing campaigns.
- Experience designing and operating structured product testing or user research programs at scale, including program development, participant management, and insight synthesis.
- Experience leading complex, cross-functional programs with multiple concurrent work streams, managing dependencies, risks, and stakeholder alignment across technical and non-technical teams.
- Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings.
- Experience defining program metrics and using data to evaluate a program's effectiveness and drive continuous improvement.
- Experience initiating and driving projects to completion with minimal guidance.
- Experience building relationships with cross-functional teams, delivering impact through communication and influence.
- Experience implementing processes or programs to improve product or team performance.
- Confidence working independently and leading cross-functional teams.
- Understanding of product development, market research, and testing principles.
- Strategic thinking and problem-solving skills.
- Experience with project management tools (e.g., Asana, Jira, Smartsheet) and escalation processes.
- BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field).
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
- Experience with Ads Manager and/or other Meta ad platform interfaces.
- Experience working with a broad range of customers or user segments.
- Experience prioritizing and making decisions in fast-moving, ambiguous environments with competing demands.
- Experience with A/B testing.
- Experience contributing at both strategic and operational levels.
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
Skills
- Program Management
- Project Management
- Customer Insights
- Product Testing
- Marketing
- Data Analysis
- Stakeholder Alignment
- Cross-Functional Collaboration
- Communication
- Process Improvement
- Problem-Solving
- AI Skill Development
- Ads Manager
- A/B Testing
- Strategic Thinking
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years
Education Level
- BA/BS degree
Salary/Compensations
- $118,000/year to $170,000/year
Benefits
- bonus
- equity
- benefits
About the Company
- Meta is building the future of human connection through technology. Our family of apps and services connects billions of people worldwide, empowering them to share what matters most and bringing people closer together. Central to our mission is ensuring our products meet the highest standards of quality and user satisfaction.