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About the Role
Baxter Planning is seeking a Marketing Operations Manager to lead marketing operations strategy and execution. This individual contributor role involves building campaigns, optimizing workflows, managing marketing technology, and implementing automation and AI solutions to enhance efficiency and pipeline generation. The role requires close collaboration with Marketing, Business Development, Sales, and Revenue Operations to streamline processes, improve lead management, and maximize marketing performance using data-driven insights.
Responsibilities
- Own and optimize marketing technology platforms including HubSpot, Outreach, and Folloze.
- Collaborate with Revenue Operations on marketing's use of Salesforce, Gong, ZoomInfo, and other RevOps-owned tools.
- Define, implement, and maintain marketing automation workflows for lead generation, nurturing, lifecycle progression, segmentation, scoring, routing, and campaign execution.
- Manage integrations across marketing-owned platforms and partner with Revenue Operations on connections to shared systems.
- Evaluate and implement new marketing technologies and AI tools.
- Build, test, launch, and optimize emails, landing pages, webinars, paid media, and outbound prospecting programs.
- Manage campaign assets, audience lists, scheduling, and performance reporting.
- Manage webinar and event operations, including registration, attendee tracking, and follow-up readiness.
- Keep Salesforce campaign data accurate and synchronized.
- Build and continuously improve workflows and automations to reduce manual work and improve execution quality.
- Partner to define and refine intent keywords, monitor account buying signals, and build audience segments.
- Identify and prioritize high-impact AI use cases focused on productivity and pipeline generation.
- Implement AI tools and workflows, including configuration, integration, testing, and ongoing optimization.
- Measure adoption, productivity gains, pipeline contribution, and ROI of AI initiatives.
- Build dashboards and reporting in HubSpot and Salesforce for campaign performance, pipeline contribution, attribution, funnel conversion, lead quality, and marketing ROI.
- Maintain accurate campaign attribution and marketing reporting.
- Translate marketing data into actionable recommendations for leadership.
- Analyze marketing performance, communicate results and recommendations, and implement improvements.
- Serve as the internal expert for Marketing technology platforms.
- Deliver onboarding, office hours, documentation, and training for Marketing, Business Development, and Sales teams.
- Develop best practices and documentation for campaign execution and marketing systems.
- Support adoption of new tools and AI capabilities.
Requirements
- 5+ years of Marketing Operations experience.
- Experience with ZoomInfo or another Account-Based Marketing platform.
- Hands-on experience administering HubSpot (preferred) or Marketo.
- Strong Salesforce experience supporting Marketing organizations.
- Hands-on experience integrating sales engagement and conversational intelligence tools (e.g., Outreach, Gong, Salesloft) into the marketing technology stack.
- Experience building and optimizing marketing automation, lead and account scoring, contact acquisition, lifecycle management, nurture programs, routing logic, and audience segmentation.
- Experience owning campaign operations from planning through hands-on execution, optimization, and reporting.
- Strong understanding of marketing attribution and funnel analytics.
- Excellent analytical and problem-solving skills.
- Exceptional attention to detail.
- Strong written and verbal communication skills.
- Comfortable presenting to groups and delivering user training.
- Experience leveraging AI tools to improve marketing productivity.
- Professional presence and ability to communicate effectively with senior leadership.
- Experience working in a Private Equity-backed company (Preferred).
- Experience in B2B SaaS or enterprise software environments (Preferred).
- A hands-on builder who enjoys executing as much as planning.
- Passionate about automation, marketing technology, and AI.
- Curious and constantly learning new tools.
- Process-oriented and highly organized.
- Detail-focused without losing sight of business outcomes.
- Comfortable balancing multiple priorities.
- An effective GTM trainer who makes technical workflows easy to understand and apply.
- Collaborative across Marketing, Sales, BDR, and Revenue Operations.
- Continuously looking for better ways to work.
Skills
- HubSpot
- Outreach
- Folloze
- Salesforce
- Gong
- ZoomInfo
- Marketing Automation
- Lead Generation
- Lead Nurturing
- Lifecycle Management
- Segmentation
- Scoring
- Routing
- Campaign Execution
- Integrations
- AI Tools
- Email Marketing
- Landing Page Creation
- Webinar Management
- Paid Media
- Outbound Prospecting
- Performance Reporting
- Attribution Modeling
- Funnel Analytics
- Data Analysis
- Problem-Solving
- Communication
- Training Delivery
Experience Level
- 5+ years of Marketing Operations experience
About the Company
- For more than 30 years, Baxter Planning has helped the world's leading manufacturers transform their Service Supply Chains.
- We combine deep domain expertise with AI-powered technology to help customers optimize inventory, improve service levels, and reduce operational costs.
- Baxter Planning is a growing B2B SaaS organization.