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About the Role
The Senior Marketing Manager is responsible for shaping and executing the marketing strategy for Marsh across the People and Investments and Marsh Risk businesses in Canada. This role partners closely with senior business leaders, sales, and marketing teams to strengthen market and brand presence and support key commercial priorities that drive growth.
Responsibilities
- Lead the marketing strategy for Marsh Canada, aligned to business priorities across People and Investments as well as Risk.
- Partner with marketing leadership and senior stakeholders to define priorities, build annual plans, and shape go-to-market strategy.
- Advise and work closely with business leaders to build marketing strategy that supports growth initiatives, market positioning, and strategic client opportunities.
- Lead and develop marketing talent and digital marketing acumen, fostering a high-performing and collaborative team culture.
- Create and promote thought leadership, insights, and brand content that reinforces Marsh’s market leadership.
- Develop and execute integrated marketing campaigns that drive awareness, engagement, leads, and revenue impact for key target audiences across Risk, People and Investments.
- Oversee industry, practice, and channel strategy across digital, email, events, paid media, content, and sales enablement.
- Use data and performance metrics to evaluate and recalibrate campaign effectiveness and optimize investment.
- Manage budgets, prioritize resources, and identify opportunities to improve efficiency and return on spend.
- Collaborate with regional and global marketing teams to ensure alignment, consistency, and reuse of best practices.
- Partner with various Centers of Excellence to implement digital, internal communications, PR/media, brand, and social initiatives.
Requirements
- A Bachelor's Degree
- A minimum of 10 years of progressive experience in marketing, ideally within professional services, financial services, consulting, or a related B2B environment.
Skills
- Strategic marketing program leadership
- Advising senior stakeholders
- Commercial mindset
- Integrated marketing campaign development and execution
- Data and insights utilization
- Leadership and team coaching/management
- Budget management
- Written and verbal communication
- Marketing to enterprise, institutional, or executive audiences
- Familiarity with wealth, retirement, investment, employee benefits markets, and risk officers
- Experience in a global or regional organization
- Navigating change, ambiguity, and competing priorities
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's Degree
Salary/Compensations
- $120,300 to $170,300
Benefits
- Professional development opportunities
- Health and welfare benefits
- Tuition assistance
- Retirement programs
- Employee assistance programs
About the Company
- Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries.
- With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective.
Equal Opportunity
- Marsh is committed to embracing a diverse, inclusive and flexible work environment.
- We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.
- In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, Marsh will provide a reasonable accommodation to employees and prospective employees to the point of undue hardship upon request and as required in respect of the individual’s particular restrictions and limitations.
- If you require a specific accommodation because of a disability or medical need, please contact reasonableaccommodations@marsh.com.
- Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office.
- All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week.
- Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.