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About the Role

Triple Whale is hiring a Director of Integrated Marketing to connect strong ideas with the channels and programs that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns. We’re looking for someone with depth in both content and demand generation, strong judgment about the work itself, and the analytical skills to decide where we should invest. You’ll lead the established heads of Content and Performance, setting direction, developing their capabilities, and holding the teams accountable for results. You’ll partner closely with Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing to bring the work to life.

Responsibilities

Own the evergreen content and performance strategies, building a year-round strategy that connects audience needs and business priorities across content, paid acquisition, lifecycle, and conversion rate optimization.
Shape the editorial strategy across social, video, thought leadership, and education, developing distinctive points of view and choosing stories and formats to invest in.
Partner with the Head of Performance on channel strategy, audience targeting, and testing priorities, working with Creative, web partners, and Product Marketing to improve offers, landing pages, and conversion paths.
Shape email and in-app programs around audience needs, customer behavior, and the next useful action, guiding segmentation, messaging, and testing.
Own acquisition campaigns that convert free users to paid customers, partnering with Growth on activation, adoption, and expansion.
Lead creative, integrated campaigns from brief through launch, optimization, and results, turning business priorities and customer insights into original campaign ideas.
Align Content, Performance, Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing around the campaign idea, audience, objective, budget, and required resources.
Connect content, paid media, events, and lifecycle touchpoints into a coherent campaign.
Create room for experimentation and use AI and automation where they help the teams develop better ideas, learn faster, or improve execution.
Assess the capabilities Content and Performance need, develop functional leaders, and make hiring and organizational recommendations.
Set clear expectations, give direct feedback, and build teams that combine strong marketing judgment with reliable execution.
Be accountable for marketing-sourced pipeline and net-new customer acquisition.
Set targets and allocate Content and Performance resources across evergreen programs, campaigns, and new ideas.
Balance near-term acquisition goals with longer-term audience and demand building.
Establish reliable tracking and reporting across engagement, acquisition efficiency, and pipeline quality.
Use evidence to decide what to continue, expand, change, or stop.
Make investment tradeoffs and align partner leaders around the marketing objective when priorities compete.

Requirements

12+ years of B2B marketing experience, including substantial experience in SaaS or software businesses and direct responsibility for integrated marketing, demand generation, and content strategy.
5+ years in senior marketing leadership roles, including managing managers or functional heads, owning budgets, and setting strategy across multiple marketing disciplines.
Strong creative and editorial judgment, alongside hands-on depth in paid acquisition, lifecycle marketing, and content distribution.
Experience with both sales-assisted and self-serve customer journeys.
A record of building evergreen content and demand programs and owning integrated campaigns from brief through results.
Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results.
Deep, practical AI proficiency in profession and personal lives, with examples of repeatable workflows that go beyond basic prompting and improve research, creative development, analysis, or marketing execution.
Clear communication, direct feedback, and the ability to bring teams with different priorities together around a plan.
Familiarity with the ecommerce landscape is a strong plus.
Familiarity with the broader AI & data landscape is also a strong plus.

Skills

Content strategy
Performance strategy
Demand generation
Content distribution
Paid acquisition
Lifecycle marketing
Content strategy
Editorial strategy
Social media
Video
Thought leadership
Education
Channel strategy
Audience targeting
Testing
Creative development
Web optimization
Conversion rate optimization
Email marketing
In-app messaging
Segmentation
Messaging
Acquisition campaigns
Integrated campaigns
Brand marketing
Creative development
Creator marketing
Product marketing
Ecosystem marketing
AI
Automation
Team leadership
Budget management
Data analysis
Attribution modeling

Location

Remote

Work Type

Full-time

Experience Level

Director
Senior leadership

Salary/Compensations

$195,000-$220,000

About the Company

Triple Whale is the AI operating system built for modern commmerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line.
We pull every signal in your business into one place, and put it on the most trusted measurement foundation in the industry. And on top of that, we give you the only AI harness in commerce — Moby — letting you tap any LLM you want, grounded in the full context of your business. Moby doesn't just surface insights, it executes decisions for you, with automations that make the rest of your stack smarter.
The result: more than 65,000 brands like Kitsch, OUAI, and True Classic turn mountains of complex data into actions that actually grow profit, at a speed and scale that is not humanly possible.
If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.

Equal Opportunity

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.