Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Brand Manager role.

Rezi rewrites your resume against Open Farm's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Brand Manager posting at Open Farm — free, in seconds.

About the Role

Open Farm is seeking a Senior Brand Manager to own a category end-to-end, including strategy, P&L, portfolio, and go-to-market plans across various channels. This is a hands-on role focused on building frameworks and driving execution with excellence.

Responsibilities

Manage category plans, monitoring growth, players, and share across channels.
Own pet-parent and shopper insights for a category, understanding consumer needs and competitor strategies.
Translate business and consumer insights into actionable claims, positioning, and product briefs.
Partner with Sales and channel teams on category plans.
Manage the category P&L, including revenue, margin, ROI, and marketing investment.
Build forecasts and monitor performance weekly and monthly.
Own the base business plan for the category, including renovations, and identify risks and opportunities.
Build and execute the portfolio strategy, including Price Pack Architecture and SKU optimization.
Lead Go-to-Market (GTM) for category tentpoles and innovation from concept to post-launch learning.
Ensure brand spirit is integrated into activations and push creative boundaries.
Collaborate cross-functionally with Sales, Innovation, E-com, Finance, Creative, and Marketing.
Define success metrics, track post-launch performance, and incorporate learnings into the category plan.
Write clear, insight-led briefs for Marketing, Creative, Retail Marketing, Social, Creators, and PR.
Provide channel teams with necessary inputs, data, and support, and relay channel feedback into category decisions.

Requirements

5+ years in CPG brand management, category management, or similar roles.
Hands-on P&L management or deep P&L involvement, including budget and forecast ownership.
Experience building category plans, portfolio strategies, Price Pack Architecture, or SKU analyses independently.
Led or played a primary role in at least two launches or tentpole GTM plans.
Fluent in syndicated data and Excel.
Able to build commercial models.
Understands the role of brand marketing and commercial aspects.
Builds trust and aligns Finance, Sales, Supply Chain, R&D, and channel teams.
Strong collaborator with the ability to persuade and influence.
Clear writer and presenter, comfortable with senior stakeholders.
Strong AI capabilities: able to build agents and automate analysis and workflows.

Skills

Analytical thinking
Curiosity
Commercial modeling
Brand marketing
Collaboration
Persuasion
Influence
Clear writing
Presentation skills
AI capabilities

Location

Toronto
US

Work Type

Hybrid

Experience Level

Senior

Benefits

Comprehensive healthcare coverage
RRSP plans with company match
Discounted food, apparel, and insurance for pets
Paid time off (PTO)
Company-wide wellness days
Personal days
Volunteer days

About the Company

Open Farm is transforming pet nutrition with premium, healthy, and ethically sourced food and treats.
We are one of the fastest-growing CPG companies in North America, headquartered in Toronto with team members across the US.
Our mission is to provide the best foods made with consciously sourced ingredients from responsible farmers and fisheries.

Equal Opportunity

Open Farm values diversity in its workforce and encourages applications from all qualified individuals.
Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com.
As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.