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About the Role

As a Staff Software Engineer – Marketing Platforms, you will be a senior technical leader working across the marketing technology ecosystem. You will define architecture and technical direction, ensuring that Audience Manager, Website Platform, and Campaign Manager evolve cohesively. Your work will directly influence how Nubank acquires, engages, and retains customers across countries.

Responsibilities

Designing and evolving large-scale, data-intensive marketing platforms in domains such as martech, experimentation, audience/identity, and web platforms, operating across multiple channels and markets.
Working end-to-end across the Marketing Platforms stack, partnering with Audience Manager, Website Platform, and Campaign Manager squads to define technical direction, shape roadmaps, and ensure these platforms work together as a cohesive ecosystem.
Translating growth and brand strategy into platform architecture, turning audience, campaign, and website needs into clear architectural choices and explicit trade-offs with a long-term view.
Providing strong technical leadership: setting architectural direction, leading design reviews, evolving engineering standards, and mentoring engineers and tech leads across multiple squads.
Helping teams design systems that are observable, debuggable, and experimentation-friendly, supporting data-driven decision making in how we run campaigns and optimize journeys.
Navigating complex stakeholder landscapes, collaborating with Product, Data, Design, Marketing, and other platform teams to align priorities, manage dependencies, and keep interfaces between systems healthy over time.
Operating in high-visibility, cross-impact areas, where platform decisions directly affect Nubank’s growth, brand presence, and audience activation across BR, MX, CO, and future geos.
Framing ambiguous problems into clear options, and driving alignment through well-structured communication (technical docs, RFCs, design sessions, and presentations).

Requirements

Solid experience as a Staff-level engineer designing and evolving large-scale, data-intensive platforms, ideally in marketing technology, experimentation, audience/identity, or web platforms.
Ability to work end-to-end across a multi-product stack, partnering with several squads to make sure platforms interoperate as a coherent ecosystem.
Proven track record connecting product strategy and platform design, turning growth and brand objectives into concrete architectural choices for audiences, campaign orchestration, and website capabilities.
Strong technical leadership skills: setting architectural direction, driving design reviews, evolving engineering standards, and mentoring senior engineers and tech leaders.
Experience with experimentation and data-driven decision making, and with designing systems that are observable, instrumented, and easy to reason about.
Demonstrated ability to navigate complex stakeholder environments, collaborating with Product, Data, Design, Marketing, and other platform teams to align priorities and manage dependencies.
Comfort operating in high-visibility, cross-impact domains, where platform decisions have direct effect on growth and brand outcomes.
High tolerance for ambiguity, with the ability to frame complex problems into clear options and drive alignment through structured written and verbal communication.
Background in growth, martech, or CRM platforms.
Experience in multi-country or multi-brand environments.
Previous work on customer data platforms, journey orchestration, or experimentation platforms.

Location

Palo Alto
Toronto

Work Type

Hybrid

Experience Level

Staff-level engineer

Salary/Compensations

Palo Alto: Total compensation includes base salary, RSUs and benefits. Base salary range: $230.400 - $288.000
Toronto: Total compensation includes base salary, RSUs and benefits. Base salary range: $240.000 - $288.000

Benefits

Health Insurance
Life Insurance
Pension Plan
Extended maternity and paternity leaves
Nucleo – our learning platform of courses
NuLanguage – our language learning program
NuCare – our mental health and wellness assistance program
Vacations
Opportunity of earning equity at Nu
Medical Insurance
Dental and Vision Insurance
Life Insurance and AD&D
401(k)
Health Savings Account and Flexible Spending Account
Work-from-home Allowance
Relocation Assistance Package, if applicable

About the Company

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people.
The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency.
Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

Equal Opportunity

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.
To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here