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About the Role
The Senior Product Manager role is responsible for managing the life cycle of products within Interventional Urology. This role will drive global strategic planning with direct ownership of tactical execution of marketing activities for the North America market. This role will manage all marketing aspects including messaging, clinical marketing, and strategic program management. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, and Engineering as well as work closely with implanting physicians and KOLs to maximize marketing campaigns.
Responsibilities
- Manage marketing and business aspects of defined products including forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature, medical conventions/shows, and ongoing promotion campaigns
- Act as a subject-matter expert for disease condition, therapy, market dynamics, product line, and programs
- Develop marketing plans and activities for responsible product lines and programs
- Provide planning and project management support for product and program launches
- Create and implement marketing tools and programs and collaborate with other business units within to refine and continuously improve collaterals and other documentation
- Deliver technical presentations to various stakeholders, including sales force, surgeons, and internal management
- Interprets and translates scientific clinical data and economic data into commercial implications
- Conducts market analysis, provides marketing insight and recommendations to management on direction to potential new product areas
- Support the document control process for downstream marketing materials
- Support surgeon workshops, forums, and training events for therapy areas
- Work with sales training to build modules and execute training for sales representatives
- Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
- Leverage field experience to provide feedback for continuous system improvement
- Other duties as assigned
Requirements
- BA/BS required with business or marketing emphasis. MBA preferred.
- 7+ years relevant experience related to medical device/ product field
- Strong marketing background
- Sales experience in medical device/urology/ single-use devices helpful
- Excellent presentation skills and professional image essential, with strong verbal and written skills
- Ability to travel up to 30%
Work Type
- HYBRID
Experience Level
- Senior
Education Level
- BA/BS
- MBA
Salary/Compensations
- $142,000 - $170,000
Benefits
- Comprehensive medical, dental, and vision insurance plans
- Company sponsored wellness programs and mental health resources
- Paid leave of absence for qualifying events
- Generous paid parental leave for both birthing and non-birthing parents
- Competitive 401(k) plan with company match that vest immediately
- Financial planning services
- Corporate discount programs for goods and services
- Generous paid time off
- Flexible work hours
- Flexible work arrangement options
- Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
- Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events
- Supportive work environment where everyone feels valued, and has a sense of belonging
- Team-building activities, volunteer opportunities, and company-sponsored events
- Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
About the Company
- Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
- Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
- Visit us on Coloplast.com.
- Watch the film. Follow us on LinkedIn.
Equal Opportunity
- Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.