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About the Role
Marketing & Communications (MarComms) partners with MAA departments to develop and execute communication plans. This role manages email marketing, digital and social strategy, brand consistency, and standard operating procedures.
Responsibilities
- Owns execution of email marketing campaigns and the email calendar across all MAA departments and programs.
- Manages the day-to-day relationship with MAA's email marketing vendor, including troubleshooting and platform performance.
- Oversees execution of MAA’s digital and social media strategy across current platforms.
- Reviews the Digital Marketing Specialist’s content and campaign output for brand and messaging alignment.
- Uses performance metrics and analytics to evaluate campaigns and adjust strategy.
- Directly manages the Digital Marketing Specialist and any Marketing & Communications interns.
- Sets team priorities, coordinates project load across cyclical and new initiatives, and supports staff development.
- Serves as the primary point of contact for Programs, American Mathematics Competitions (AMC), Membership, Development, and Publications, partnering with departments to develop communications plans and leading the team's execution of those plans.
- Uses MarComms' standard operating procedures (SOPs) to guide day-to-day team workflow and ensure consistent quality across deliverables.
- Owns updating and organizing MarComms SOPs to reflect current tools, platforms, and processes.
- Enforces SOP adherence across the team.
- Partners with the Director to establish and maintain brand voice and messaging standards across the organization.
- Ensures consistent application of brand and messaging standards in team output and department-facing content.
- Supports coordination between the Director, MAA's PR contractor, and internal stakeholders on media relations and newsroom needs, including drafting, background research, and logistics.
- Supports planning and execution of paid digital and social campaigns as needed.
Requirements
- Bachelor’s degree in marketing, communications, or a related field, required.
- 3–5 years of relevant work experience in marketing, communications, or a related field, required.
- Experience managing staff, strongly preferred.
- Experience with WordPress or comparable website content management systems, required.
- Experience with email marketing platforms, required.
- Experience with Canva or similar design tools, preferred.
- Exceptional written, oral, proofreading, and interpersonal skills.
- Strong project management skills that reflect the ability to prioritize multiple tasks and shifting deadlines with excellent attention to detail.
- Ability to manage and develop staff, and to prioritize and coordinate team workload across cyclical and new project needs.
- Ability to build and maintain relationships across departments and with external vendors.
- Comfortable moving between hands-on execution and day-to-day operational management.
- Creative and resourceful thinker who identifies opportunities and proposes practical solutions.
- Ability to work effectively under deadline pressure in a fast-paced environment while maintaining high work standards.
- Exhibits a positive attitude and professional demeanor, with a track record of being a strong team collaborator.
- Able to lift up to 20 lbs.
Skills
- Email marketing platforms
- WordPress
- Canva
- Project management
- Written communication
- Oral communication
- Proofreading
- Interpersonal skills
- Digital marketing
- Social media strategy
- Brand consistency
- Content management systems
Location
- Standard office environment
- Some telework
Work Type
- Occasional weekend/evening work
- Travel dependent on business needs
Experience Level
- 3-5 years relevant work experience
- Experience managing staff preferred
Education Level
- Bachelor's degree in marketing, communications, or a related field
About the Company
- Marketing & Communications (MarComms) serves as a strategic partner to MAA departments, developing communications plans in collaboration with department stakeholders and leading execution of those plans.