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About the Role
VML is seeking an exceptional Group Account Director to lead and grow the Volkswagen account within the Type1 team. This senior leadership role focuses on brand strategy and social media, driving culturally relevant work and serving as the ultimate client partner.
Responsibilities
- Own and nurture senior client relationships, acting as a strategic partner and trusted advisor.
- Build deep, long-term connections rooted in transparency, proactive thinking, and an unwavering commitment to delivering exceptional work.
- Navigate complex client structures, influencing decisions and aligning stakeholders.
- Identify and act on organic growth opportunities, developing scopes of work.
- Lead the strategic development of integrated brand campaigns and always-on social programmes.
- Champion a deep understanding of the Volkswagen brand, ensuring consistency across all touchpoints.
- Stay ahead of social platform trends, audience behaviours, and emerging formats, bringing fresh ideas.
- Partner closely with strategy, creative, and production teams to shape work.
- Lead, inspire, and mentor a high-performing account team, fostering a culture of ambition, accountability, and collaboration.
- Set a clear vision for the team, ensuring everyone understands their role.
- Act as a calm, decisive problem-solver when challenges arise.
- Champion a positive, inclusive team culture.
- Oversee project delivery across brand and social workstreams, ensuring work is on time, on budget, and exceeds expectations.
- Maintain sharp financial management across the account, including forecasting, resource planning, and profitability.
- Establish and uphold best-in-class processes for briefing, approvals, and client communication.
Requirements
- 8+ years of account management experience, with a significant portion at Director level within an agency environment.
- Proven track record leading large-scale brand and social accounts, ideally within automotive, mobility, or similarly complex consumer categories.
- Demonstrable experience building senior client relationships and growing accounts through trust, strategic thinking, and exceptional delivery.
- Strong commercial mind — understanding how great work drives business results and articulating that value.
- Deep expertise in social media strategy and content across platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn.
- Outstanding communication, presentation, and storytelling skills.
- Natural problem-solver with a solutions-first mindset, capable of navigating ambiguity with confidence and composure.
- Experience working within a matrixed, multi-agency environment is highly desirable.
Skills
- Brand strategy
- Social media strategy
- Client relationship management
- Team leadership
- Financial management
- Project delivery
- Communication
- Presentation
- Storytelling
- Problem-solving
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Director level
- 8+ years
Salary/Compensations
- $90,000—$140,000 CAD
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work and ranks among the world’s leading creative companies.
- VML’s global network spans 55+ markets.
- VML is part of WPP, a trusted growth partner for the world's leading brands.
- Type1 is a fully-integrated, dedicated super team made-up of talented people from VML, built exclusively for Volkswagen.
- Type1 crafts world-class ideas for Volkswagen, delivering bold, award-winning work across brand, retail, social, digital, and CRM.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.