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About the Role

The Senior Social Media Manager will own the organic social media strategy and execution across our family of brands (Commerce, BigCommerce, Feedonomics, and Makeswift), including social support for select members of our leadership team. This is a strategic and hands-on role responsible for setting the strategy, building the content calendar, creating content, publishing, and reporting on performance.

Responsibilities

Own a documented organic social strategy for each brand, defining channel purpose and target audiences.
Maintain a rolling four-week content calendar for all brands and channels, updated weekly.
Set and defend the content mix, including executive video, customer stories, product news, events, recruiting, and reactive commentary.
Develop quarterly plans connecting social activity to brand, demand, and communications goals.
Collaborate with a social selling agency.
Write and edit social media content, including captions, threads, short-form video scripts, and executive posts, maintaining distinct brand voices.
Produce original social media assets using tools like Canva or CapCut for images and short-form video.
Partner with the Design team for higher-craft work and reusable templates.
Build repeatable content series and consistent visual formats.
Publish content across LinkedIn, X, Instagram, Facebook, and YouTube, adapting to each platform's nuances.
Monitor and recommend activation on additional or emerging social media channels.
Prepare content and creative in advance for events, launches, and milestones for timely posting.
Cover live moments such as keynotes and events, capturing raw video and photos.
Monitor industry news and cultural moments for relevant brand and executive commentary opportunities.
Draft, schedule, and manage social content for select senior leaders.
Identify opportunities for executive commentary that is more impactful than brand posts.
Manage the employee advocacy program end-to-end, including recruitment, content supply, and participation growth.
Define and track key performance indicators (KPIs) per channel and brand.
Report monthly on performance, analyzing what worked, what didn't, and outlining resulting changes.
Identify top-performing posts and use format testing for deliberate decision-making.
Utilize Sprout Social, Google Analytics, and other tools for reporting.
Ensure all posts undergo a human review for accuracy, relevance, messaging alignment, and voice.
Uphold brand standards across all social touchpoints.
Monitor for social media policy issues and partner with PR and Community on crisis response.

Requirements

5+ years in social media strategy and content creation (in-house or agency).
B2B tech experience preferred.
Experience owning a program and setting the agenda.
Deep understanding of LinkedIn, X, Instagram, and YouTube as distinct cultures.
Strong, versatile writing skills adaptable to brand and executive voices.
Hands-on experience with short-form video and design tools (CapCut, Premiere, DaVinci, Canva, or equivalent).
Ability to shoot on a phone and edit compelling video content.
Comfortable with analytics and transparent reporting on campaign performance.
Highly organized with the ability to manage multiple brands, calendars, and stakeholders.
Proactive in identifying problems and proposing solutions.
Effective communicator with executives, sales, designers, partners, and customers.
Based in Austin and able to be in the office at least three days a week.
Expected to use AI tools for research, ideation, drafting, repurposing, versioning, and reporting summaries.
Must edit all AI-assisted content for originality, accuracy, voice, and confidentiality before publishing.

Skills

Social Media Strategy
Content Creation
Content Calendar Management
Short-form Video Production
Graphic Design (Canva, CapCut, etc.)
Social Media Publishing
Performance Measurement
Analytics Reporting (Sprout Social, Google Analytics)
Brand Voice Management
Executive Social Media Support
Employee Advocacy Program Management
Communication
Organization
Proactiveness
AI Tool Utilization

Location

Austin

Work Type

Hybrid

Experience Level

Senior
5+ years

Salary/Compensations

$110,000 - $150,000

Benefits

Variable compensation (bonus or commission) may be applicable.
Equity may be applicable.
Benefits in accordance with local policies.
Details shared during the hiring process.

About the Company

Commerce is the parent company of BigCommerce, Feedonomics, and Makeswift, operating an open, AI-driven commerce ecosystem.
Our mission is to empower businesses to innovate, grow, and thrive by connecting tools and systems that power growth.
We enable businesses to unlock data potential, deliver seamless cross-channel experiences, and adapt swiftly to market changes.
We believe in harnessing AI responsibly to unlock new possibilities.
Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms.
We are a team of bold builders, sharp thinkers, and technical trailblazers shaping the future of commerce.

Equal Opportunity

We are an equal opportunity employer.
We are committed to creating an inclusive and accessible hiring experience for all candidates.
If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.