Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Marketing Manager role.

Rezi rewrites your resume against Sprig's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Marketing Manager posting at Sprig — free, in seconds.

About the Role

Sprig is seeking a Marketing Manager to lead key marketing programs and a focused execution team. This player-coach role involves managing personal programs in events, content, and campaigns, alongside managing the Marketing Associate, Marketing Events Lead, and Research Partners. Reporting to the Chief Revenue Officer, you will collaborate with Sales, Customer Success, and Product to build pipeline, enhance Sprig's market position, and create impactful experiences for research and product leaders.

Responsibilities

Own an integrated marketing plan across events, content, and campaigns to generate qualified enterprise pipeline.
Partner with Sales and BDRs to align programs with target accounts and ensure marketing-sourced pipeline conversion.
Track performance with clear attribution, reporting, and optimization of CAC and ROI.
Lead messaging and positioning to establish Sprig as the modern, AI-native alternative to legacy survey tools, ensuring consistency across all platforms.
Partner with Product on launches and develop sales enablement materials.
Manage and develop the Marketing Associate and Marketing Events Lead, including setting priorities, coaching, and supporting career growth.
Direct and coordinate Research Partners, planning thought leadership and ensuring alignment with pipeline goals.
Establish operating rhythms for the team, including editorial and event calendars, and weekly priorities.
Manage the marketing budget and ensure spending aligns with revenue targets.
Oversee the event portfolio, including executive dinners, regional events, conferences, and flagship experiences.
Transform events and research partner content into repeatable pipeline programs.
Build content and thought leadership (blogs, webinars, case studies, social) targeting research and product leaders.

Requirements

5-7+ years of B2B SaaS marketing experience, ideally selling into enterprise.
1-2+ years of experience managing, mentoring, or leading others with a hands-on, player-coach approach.
Experience across field or event marketing, content, and demand generation with a track record of turning programs into pipeline.
Strong project management skills with the ability to manage multiple programs, deadlines, and stakeholders.
Comfortable using data to measure performance and adapt strategies.
Excellent communication and cross-functional collaboration skills, including with Sales.
A hands-on operator thriving in a fast-moving, high-growth startup environment.
Curiosity about using AI tools to improve speed and effectiveness.
Ability to travel up to 10%.
Experience marketing to Product, UX, Design, or Research buyers is a plus.
Community-driven or practitioner marketing experience is a plus.
Series A-D experience is a plus.

Skills

B2B SaaS marketing
Event marketing
Content marketing
Demand generation
Project management
Data analysis
Cross-functional collaboration
AI tools
Messaging and positioning
Sales enablement

Location

San Francisco, CA

Work Type

Hybrid
Full-time

Experience Level

5-7+ years B2B SaaS marketing
1-2+ years management/leadership

Salary/Compensations

$175,000 - $200,000

Benefits

Competitive Salary
Competitive Employee Equity
401K Program
Medical, Dental, and Vision Benefits
FSA/HSA Benefits
$175/month Commuter Benefit
Additional Wellbeing Benefits
Flexible Paid Time Off
Paid Parental Leave
Professional Development Stipend
Hybrid Office Policy
Lunch and dinner daily
Company Sponsored Social Events

About the Company

Sprig is developing the AI-native successor to legacy survey tools, aiming to make deep customer understanding effortless and always on.
The company's mission is to create a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.
Companies like Notion, Figma, Coinbase, and TripAdvisor use Sprig.
Sprig is experiencing rapid growth, targeting $100M ARR, launching new AI capabilities, and expanding its impact.
Sprig is recognized as a Great Place to Work® for three consecutive years, Fortune’s Best Workplaces in the Bay Area®, and Built In’s Best Places to Work®.

Equal Opportunity

Sprig prioritizes diversity within its team and values different perspectives, educational backgrounds, and life experiences.
The company encourages people from underrepresented backgrounds to apply.