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About the Role
Canon U.S.A. in Melville, NY is seeking a creative and strategic Social Media Specialist to join the Social Media and Content Strategy team. This role is crucial for engaging audiences with an iconic imaging brand, bridging technical excellence with B2B storytelling. The ideal candidate understands how brands leverage social media, the nuances of different platforms for B2B and B2C audiences, and maintains the visual quality associated with the Canon brand. This is a full-time position with a hybrid work schedule.
Responsibilities
- Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels.
- Support management of B2B focused social channels, showcasing high-end production workflows and commercial imaging solutions.
- Proactively brainstorm and execute content based on trending concepts, industry insights, and cultural moments.
- Contribute to data-driven growth plans for LinkedIn, TikTok, Instagram, Pinterest, and Threads.
- Provide critical support during product launch cycles, ensuring flawless execution of social teasers, announcements, and educational content.
- Support the social promotion of the Canon Explorer of Light program.
- Collaborate with the broader B2B marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics.
Requirements
- Bachelor's degree in a relevant field or equivalent experience required.
- 3 to 5 years of related experience.
- 3+ years of professional social media experience (agency or in-house) with exposure to B2B marketing or commercial technology brands preferred.
- Deep understanding of the social media landscape, specifically the algorithms and best practices for LinkedIn and Meta.
- Familiarity with the B2B industry is a significant plus.
- Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand.
- Comfortable using social analytics tools to track engagement, lead attribution, and growth, pivoting strategies based on performance data.
- Exceptional writing skills with the ability to shift tone from 'playful and trendy' to 'professional and technical'.
- Must be legally authorized to work in the United States.
- All applicants must reside in the United States at the time of hire.
- The Company will not pursue or support visa sponsorship.
Skills
- Social Media Strategy
- Content Creation
- B2B Social Media Management
- Trend Analysis
- Platform Strategy (LinkedIn, TikTok, Instagram, Pinterest, Threads)
- Product Launch Support
- Cross-functional Collaboration
- Social Analytics
- Writing Skills
- Visual Asset Identification
- HTML
- JAVA
- Photoshop
- Mac
- UNIX
- Window platforms
Location
- Melville, NY
Work Type
- Full-time
- Hybrid
Experience Level
- 3-5 years
Education Level
- Bachelor's degree in a relevant field or equivalent experience
Salary/Compensations
- $66,300 - $81,550 annually
Benefits
- Medical
- Dental
- Vision
- 401(k) Savings Plan
- Discretionary profit sharing
- Discretionary success sharing
- Educational assistance
- Recognition programs
- Vacation
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program
- Volunteer opportunities
- Canon welcome kit and official merch
About the Company
- Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
- Canon Inc. has ranked in the top-10 for U.S. patents granted for 41 consecutive years.
- Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
- Learn more at www.usa.canon.com and connect on LinkedIn at https://www.linkedin.com/company/canonusa.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.