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About the Role
Instagram is seeking a Marketing Insights Researcher to shape how the company understands marketing effectiveness and communicates value. This role involves designing and leading research to measure brand health, campaign performance, and audience perception across Meta's platforms, translating complex data into actionable insights for marketing strategy and planning.
Responsibilities
- Design and execute primary research studies (surveys, qualitative interviews, mixed-method) to evaluate marketing campaign effectiveness and brand perception.
- Collaborate with analytics and research teams on measurement frameworks linking marketing activity to brand health, audience sentiment, and business outcomes.
- Synthesize findings from quantitative surveys, social listening, and third-party research into strategic narratives.
- Partner with marketing, creative, and product teams to define research questions and translate insights into actionable recommendations and advertising creative.
- Lead end-to-end research projects from scoping and methodology design through fieldwork, analysis, and stakeholder presentation.
- Identify consumer attitude and media consumption trends to inform Instagram's marketing positioning.
- Communicate research findings to cross-functional partners and leadership via reports, presentations, and briefings.
- Evaluate and manage external research vendor relationships, ensuring methodological rigor and data quality.
Requirements
- 6+ years of experience in marketing research, consumer insights, or brand measurement, including primary quantitative and qualitative research design.
- Experience designing and analyzing brand tracking studies, campaign effectiveness research, or audience segmentation studies.
- Experience translating complex research findings into clear strategic recommendations for marketing or business stakeholders.
- Experience managing multiple research projects simultaneously, including vendor oversight and quality control.
- Proficiency with statistical analysis and survey research tools (e.g., SPSS, R, or equivalent), qualitative research methodologies, and AI.
Skills
- Marketing research
- Consumer insights
- Brand measurement
- Quantitative research
- Qualitative research
- Survey design
- Brand tracking
- Campaign effectiveness research
- Audience segmentation
- Statistical analysis
- Survey research tools (SPSS, R, or equivalent)
- AI
- Advertising effectiveness methodologies (brand lift, MMM, attribution)
- Social listening platforms
- Digital audience measurement tools
- Responsible AI practices
- AI skill development (prompt engineering, agent orchestration)
Experience Level
- 6+ years
Salary/Compensations
- $138,000/year to $188,000/year
Benefits
- bonus
- equity
- benefits