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About the Role

Zafin is seeking a Product Marketing Manager, AIOS to define and execute the market strategy for Zafin AIOS. This role involves owning product positioning, messaging, go-to-market strategies, and market activation, working closely with product, sales, and technical teams to translate complex capabilities into clear market propositions.

Responsibilities

Own and continuously evolve AIOS positioning, messaging, value propositions and differentiation.
Develop a deep understanding of AIOS capabilities, architecture, use cases and customer outcomes.
Translate complex technical capabilities into clear, credible narratives for various leaders in regulated institutions.
Research agentic AI, enterprise AI governance, AI orchestration, software delivery, regulated-industry use cases and the competitive landscape.
Bring customer, prospect, competitive, analyst and industry insights into product marketing priorities and recommendations.
Develop and drive go-to-market plans for AIOS capabilities, solutions, use cases and major product releases.
Define target audiences, customer problems, messaging priorities, launch objectives and success measures.
Lead cross-functional launch planning and execution, ensuring alignment across teams.
Identify opportunities to build awareness, consideration and demand through differentiated use cases, customer outcomes and market-relevant narratives.
Evaluate launch and go-to-market performance, gather feedback and recommend improvements.
Build compelling AIOS solution narratives, use cases, customer stories, presentations, product content and other market-facing materials.
Work directly with customers, Delivery and internal teams to identify meaningful outcomes and gather evidence.
Develop Customer Zero stories demonstrating internal AIOS application and learnings.
Translate technical capabilities, customer problems and market insights into product narratives and content briefs.
Partner with Growth Marketing and Brand to bring AIOS stories to market through integrated campaigns.
Support executive thought leadership and market points of view.
Partner with Sales, Pre-Sales and Industry Advisory to develop clear product narratives, solution presentations, competitive insights, objection-handling content and customer-facing materials.
Stay close to customer and prospect conversations to understand resonance and friction points.
Support strategic opportunities with tailored use-case narratives, product positioning and relevant customer proof.
Work with Growth Marketing to translate product marketing priorities into campaign briefs, digital experiences and market activation.
Help shape and maintain the AIOS digital experience, including product pages, deep dives, use-case pages and supporting content.
Contribute to analyst briefings, industry events, webinars, executive engagements and other strategic market initiatives.
Establish meaningful success measures for AIOS product marketing initiatives.
Monitor market engagement, messaging effectiveness, launch performance and contribution to qualified demand and commercial opportunities.
Capture insights from customers, prospects, analysts, competitors and customer-facing teams to improve execution.
Identify gaps in market understanding, customer proof, product narratives and commercial materials, and proactively address them.
Continuously refine how AIOS is presented to the market as the platform, customer adoption and competitive environment evolve.

Requirements

5-7+ years of experience in B2B enterprise technology product marketing, solutions marketing or a closely related role.
Demonstrated ownership of positioning, messaging and go-to-market initiatives.
Experience developing and executing go-to-market strategies for complex enterprise technology products or solutions.
Strong product marketing fundamentals, including positioning, differentiation, customer segmentation, competitive analysis and value proposition development.
Excellent writing, storytelling and presentation skills.
Ability to move confidently between executive-level narratives and detailed technical or solution-oriented content.
Strong research, interviewing and synthesis capabilities.
Curiosity about emerging technology and the willingness to understand how a product works.
Ability to simplify complex concepts without oversimplifying them or making unsupported claims.
Strong commercial judgment and an understanding of how enterprise technology buyers evaluate solutions and make purchasing decisions.
Confidence working directly with technical SMEs, customers, executives and senior stakeholders.
Ability to independently lead cross-functional initiatives, manage competing priorities and move work forward without waiting for a perfectly formed brief.
Strong collaboration skills and the ability to influence across Product, Sales, Marketing and technical teams without direct authority.
A proactive, hands-on approach and willingness to move between strategy and execution as priorities evolve.
A customer and business mindset, with the ability to connect product capabilities to real operational challenges and measurable outcomes.
Experience with agentic AI, AI automation or enterprise AI initiatives (Nice to have).
Experience working with AI platforms, enterprise software or workflow technologies (Nice to have).
Experience supporting or leading client workshops, demonstrations, solution validation or proofs of value (Nice to have).
Experience in banking, financial services or other regulated industries (Nice to have).
Experience working across different industries, business functions or use cases (Nice to have).
Experience developing presentations, use-case materials, solution assets, playbooks or similar client-facing content (Nice to have).

Skills

Product Marketing
Solutions Marketing
Positioning
Messaging
Go-to-Market Strategy
Customer Segmentation
Competitive Analysis
Value Proposition Development
Writing
Storytelling
Presentation Skills
Research
Interviewing
Synthesis
AI
Agentic AI
AI Automation
Enterprise AI
AI Platforms
Enterprise Software
Workflow Technologies
Banking
Financial Services
Regulated Industries

Location

Toronto, Canada

Work Type

Hybrid

Experience Level

5-7+ years

Salary/Compensations

$130K–$150K

Benefits

Fully company-paid health benefits
Annual bonus opportunities
Generous vacation and holidays
RRSP matching
Employer-paid insurance coverage
Wellness resources
Extensive paramedical benefits
Competitive salaries
Paid volunteering days
Robust opportunities for professional growth and career advancement

About the Company

Zafin is an AI platform company helping regulated institutions modernize how critical work is designed, governed, and delivered.
Our technology enables organizations to move faster while maintaining the governance, accountability, and control required in highly regulated environments.
Our portfolio includes Zafin AIOS, an agent orchestration platform for governed AI work; the Zafin Banking Platform, which helps banks modernize product, pricing, offers, billing, loyalty, and relationship management; and Zafin IO, an integration platform that connects data, systems, and workflows across complex enterprise environments.
Headquartered in Toronto, Canada, Zafin partners with leading financial institutions across North America, Europe, the Middle East, Africa, and Asia-Pacific.
As AI transforms the future of financial services, we're building the platforms that help regulated organizations adopt AI responsibly and at scale.

Equal Opportunity

Zafin welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Zafin is committed to protecting the privacy and security of the personal information collected from all applicants throughout the recruitment process. The methods by which Zafin contains uses, stores, handles, retains, or discloses applicant information can be accessed by reviewing Zafin’s privacy policy at https://zafin.com/privacy-notice/. By submitting a job application, you confirm that you agree to the processing of your personal data by Zafin described in the candidate privacy notice.