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About the Role
The Director, Programmatic Commerce will leverage retail expertise to drive excellence in programmatic-based activations. This role involves leading audience and creative strategy, competitive research, campaign setup, management, and reporting for programmatic media buys. The focus is on ensuring seamless integration of performance-led retail media efforts into a holistic commerce strategy to deliver best-in-class results across various retailer networks and DSPs.
Responsibilities
- Manage a team of direct reports and their career development.
- Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
- Partner with agency and client teams to help navigate the Commerce activation landscape.
- Utilize GroupM Commerce capabilities to service and deliver best-in-class solutions that accomplish client’s business objectives.
- Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Assist in developing frameworks, case studies, trainings, and other content to continuously raise the bar of biddable Commerce media-buying teams.
- Manage relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
- Effectively create and deliver presentations and thought leadership to clients.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across programmatic partners.
- Lead the adoption of GroupM Commerce for new business and existing accounts.
- Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
- Experience managing a team of direct reports.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Skills
- Programmatic Commerce
- Retail Media Networks
- DSPs
- Amazon
- CitrusAd
- Criteo
- The Trade Desk
- Walmart
- Pacvue
- Skai
- Epsilo
- Microsoft Office Suite
- Excel
- PowerPoint
- Outlook
- Retail commercial elements
- Media channel integration
- Campaign management
- Optimization
- Project management
Location
- US
Work Type
- Hybrid
Experience Level
- 7+ years
Education Level
- Bachelor's Degree or equivalent professional work experience
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media is committed to Be Extraordinary, Lead Optimistically, Champion Growth and Development, and Create an Open environment built on trust and respect.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.