Website & Lifecycle Marketing Lead at THE/STUDIO | AA, GH | Rezi

Website & Lifecycle Marketing Lead at THE/STUDIO

Website & Lifecycle Marketing Lead

THE/STUDIO · AA, GH

2 weeks ago

Website & Lifecycle Marketing Lead

THE/STUDIO · AA, GH

19 days ago
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About the Role

Own everything a customer reads and experiences after they find THE/STUDIO, including the website, lifecycle communication, email, and overall positioning and messaging. The goal is to increase visitor conversion to customers and encourage repeat business. This role offers direct access to leadership, product and strategic influence, and rapid career growth opportunities within a fast-scaling company.

Responsibilities

  • Own website structure, messaging, and conversion, including planning and executing tests.
  • Build the customer journey post-first order, focusing on onboarding, reorder triggers, win-back, and repeat paths.
  • Define positioning and messaging for THE/STUDIO and its product lines across customer segments.
  • Plan, write, and execute lifecycle and marketing emails.
  • Translate customer research, sales calls, and reviews into copy, page changes, and new tests.
  • Measure and report on work using revenue and CRM data, including conversion rate, repeat revenue, and repeat order value.

Requirements

  • 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging, or lifecycle.
  • Proven track record of creating copy and pages based on customer research.
  • Experience building lifecycle or email programs with demonstrable revenue results.
  • Solid understanding of A/B testing principles.
  • Ability to manage work independently from strategy to implementation.
  • Fluent written English.

Skills

  • Website conversion optimization
  • Lifecycle communication
  • Email marketing
  • Positioning and messaging
  • Customer research analysis
  • A/B testing
  • Revenue reporting
  • CRM data analysis

Location

  • 100% Remote (Global)

Work Type

  • Full-Time Independent Contractor

Experience Level

  • 4+ years

Salary/Compensations

  • Competitive, outcome-driven compensation

About the Company

  • THE/STUDIO has been building the operating system for product creation since 2013, combining SaaS technology with custom manufacturing.
  • Operates two core platforms: Customize Now (on-demand manufacturing) and Source Anything (SaaS product for factory networks).
  • Profitable, previously Silicon Valley-backed, fully remote company.
  • Aims to revolutionize the global supply chain.

Equal Opportunity

  • THE/STUDIO is an Equal Opportunity Employer.
  • Celebrates diversity and is committed to creating an inclusive, high-performance culture free from discrimination.