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About the Role
Base is building a new kind of power company and is growing rapidly. This role will shape how both potential customers and potential employees learn about Base. Approximately half of your time will be dedicated to customer-facing content, including website, blog, emails, and texts. The other half will focus on employer branding, highlighting the stories of the people building Base to attract top talent.
Responsibilities
- Own content across the customer acquisition journey, from the website and blog to email, text and social.
- Lead Base's employer brand content and tell the stories of the people building the company.
- Set the voice and editorial standards for the company's written communications.
- Build the content distribution strategy.
- Partner with lifecycle, growth, recruiting, product, and design teams to create engaging content.
- Engage with members and teammates to identify compelling stories.
Requirements
- A portfolio demonstrating excellent writing skills, with the ability to clarify complex topics without being condescending.
- A genuine passion for writing.
- Experience managing content creation from start to finish in a fast-growing company, consumer brand, or publication.
- An audience-first approach, utilizing interviews, data, and research to understand the target audience.
- Familiarity with content distribution across web, social, and email channels.
- Ability to produce a high volume of quality content, aiming for seven or more pieces per month, plus lifecycle copy.
Skills
- Writing
- Content Strategy
- Content Distribution
- Editing
- Storytelling
- Audience Research
- Web Content
- Blog Content
- Email Marketing
- Text Messaging Marketing
- Social Media Content
- Employer Branding
Location
- Onsite
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Base is America’s next-generation power company, focused on transforming the electricity grid with a distributed network of batteries.
- The company is rebuilding the foundation of modern civilization by creating a resilient and abundant energy system.
- Base is composed of engineers, operators, and creatives tackling complex, interdisciplinary challenges.