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About the Role
We are looking for a Growth Marketing Manager to help bring Mantle to millions of families. This is a high-impact role for someone who loves the full funnel: getting the right people to discover Mantle, turning them into happy members, and making sure they stick around and tell their friends. You will work side-by-side with our founders and marketing team to find the growth levers that work. This is a role for a builder. In the early days, growth is about high-velocity experimentation. It's not just about strategy; it's about the unglamorous work of setting up tracking, writing and rewriting onboarding emails, running dozens of small tests and reading the data honestly. You'll be the one doing the manual work today so we can build the growth engine of tomorrow.
Responsibilities
- Design, run and learn from a steady cadence of growth experiments across the funnel.
- Improve how new families get started and reach their first moment of value with Mantle.
- Build the email, SMS and in-app journeys that drive engagement, conversion and retention.
- Turn happy families into our best growth channel.
- Develop early SEO, partnership and community channels that compound over time.
- Establish the dashboards and metrics that tell us what's working.
Requirements
- 3+ years of growth marketing experience, ideally at a consumer startup or high-growth company
- Track record of running experiments that measurably improved acquisition, activation or retention
- Hands-on experience with lifecycle marketing tools (e.g. Customer.io, Braze, Iterable) and product analytics (e.g. Amplitude, Mixpanel)
- Strong analytical skills, with comfort in spreadsheets and SQL
- Savvy with AI tools (LLMs, agents) to increase your own personal leverage
- Early-stage startup experience where you wore many hats
- Experience growing a moderate-to-high consideration consumer product (e.g. a subscription or financial product)
- Experience working closely with product and engineering on onboarding and in-product growth
- Strong instinct for messaging that resonates with busy adults
- Experience with FinTech is a plus
Skills
- Growth marketing
- Full funnel marketing
- Experimentation
- Lifecycle marketing
- Email marketing
- SMS marketing
- In-app messaging
- Referral marketing
- Word of mouth marketing
- SEO
- Partnership marketing
- Community marketing
- Growth analytics
- Spreadsheets
- SQL
- AI tools (LLMs, agents)
- Messaging
Location
- San Francisco
Work Type
- Hybrid
- In-person (Monday-Thursday)
- Remote (Friday)
Experience Level
- 3+ years
Benefits
- Meaningful work
- Fast pace
- Huge financial potential
- Small team impact
- Work directly with founders
- Immediate impact from your work
- Partnership with founders and company leaders
- Opportunity to build a category-defining company from the ground up
- Real ownership
- Remote Fridays
About the Company
- We’re building an AI agent to help families support their aging parents.
- Over 40M “sandwich generation” Americans currently manage their parent’s affairs. Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives. We believe that managing our parents’ affairs should feel under control, easier and lower stress.
- Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack and Google.