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About the Role
We are looking for a Social & Content Marketing Manager to build Mantle's voice. You will create content that feels like a helpful friend: honest, useful and human. You will work side-by-side with our founders and marketing team to grow an audience that trusts Mantle. This is a role for a builder and a maker who will be responsible for writing posts, filming videos, working with creators, and responding to comments. It's about consistently shipping great content, learning what resonates, and doing more of it.
Responsibilities
- Grow Mantle's organic audience across Instagram, TikTok, LinkedIn, YouTube and wherever our families spend time.
- Create and publish a steady stream of short-form video, posts, articles and newsletters.
- Find and partner with creators and voices our audience already trusts.
- Help define how Mantle sounds and shows up to the world.
- Engage directly with the people who follow and share our content.
- Track what's resonating and turn those learnings into better content.
Requirements
- 3+ years of social media and content marketing experience, ideally at a consumer startup or high-growth company
- Track record of growing an organic audience and engagement on at least two major platforms
- Strong writing skills and comfort creating short-form video yourself
- Experience working with creators or influencers
- Savvy with AI tools (LLMs, agents) to increase your own personal leverage
- Early-stage startup experience where you were the first social or content hire
- Experience marketing to busy adults, especially parents or caregivers
- Experience making complex or sensitive topics feel simple and approachable
- A portfolio of content you're proud of
- Experience with FinTech (nice to have, but not required)
Skills
- Social media marketing
- Content marketing
- Audience growth
- Engagement
- Writing
- Short-form video creation
- Creator partnerships
- Brand voice development
- Community engagement
- Content analytics
- AI tools (LLMs, agents)
Location
- San Francisco
Work Type
- Hybrid
- Remote Fridays
Experience Level
- 3+ years
Benefits
- Meaningful work
- Fast pace
- Huge financial potential
- Small team impact
- Work directly with founders
- Immediate impact from your work
- Partnership with founders
- Work closely with Mantle's co-founders and other company leaders
- Learning & growth
- Opportunity to build a category-defining company from the ground up
- Real ownership
- Remote Fridays
About the Company
- We’re building an AI agent to help families support their aging parents.
- Over 40M “sandwich generation” Americans currently manage their parent’s affairs.
- Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives.
- We believe that managing our parents’ affairs should feel under control, easier and lower stress.
- Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack and Google.