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About the Role
We are looking for a Performance Marketing Manager to own Mantle's paid acquisition. This is a high-impact role for someone who wants to build our paid engine from the ground up and find the channels, creative and messages that bring families to Mantle efficiently. You will work side-by-side with our founders and marketing team, and own the results.
Responsibilities
- Launch, manage and scale campaigns across Meta, Google, TikTok and emerging channels.
- Build a high-velocity system for developing, testing and learning from ad creative and messaging.
- Set up the tracking, attribution and reporting that tell us true cost and payback.
- Allocate spend with discipline and scale the channels that hit our targets.
- Partner with product and design to improve conversion from click to member.
Requirements
- 3+ years of hands-on performance marketing experience, ideally at a consumer startup or high-growth company
- Track record of profitably scaling paid social and paid search budgets
- Deep experience with Meta Ads Manager and Google Ads, plus attribution and analytics tools
- Strong creative instinct and experience running structured creative tests
- Strong analytical skills, with comfort in spreadsheets and SQL
- Early-stage startup experience where you built paid acquisition from zero
- Experience marketing a moderate-to-high consideration consumer product (e.g. a subscription or financial product)
- Experience reaching busy adults in their 40s and 50s
- Savvy using AI tools to accelerate creative production and analysis
Skills
- Meta Ads Manager
- Google Ads
- Attribution tools
- Analytics tools
- Spreadsheets
- SQL
- AI tools
Location
- San Francisco
Work Type
- Remote Fridays
- In-person Monday through Thursday
Experience Level
- 3+ years
Benefits
- Meaningful work
- Fast pace
- Huge financial potential
- Small team impact
- Work directly with founders
- Immediate impact from your work
- Partnership with founders
- Work closely with Mantle's co-founders and other company leaders
- Learning & growth
- Opportunity to build a category-defining company from the ground up
- Real ownership
- Your decisions will shape our product, business and culture
About the Company
- We’re building an AI agent to help families support their aging parents.
- Over 40M “sandwich generation” Americans currently manage their parent’s affairs.
- Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives.
- We believe that managing our parents’ affairs should feel under control, easier and lower stress.
- Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack and Google.