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About the Role
Calder Casino is seeking a Marketing Specialist to coordinate marketing campaigns across digital, social media, email, and traditional channels. This role involves content creation, bilingual copywriting, social media management, campaign execution, graphic design, photography, videography, performance reporting, and online community engagement. Prior experience in Casino and Gaming is encouraged.
Responsibilities
- Coordinate and manage marketing projects with external advertising agencies, ensuring deliverables are completed on time, within scope, and aligned with organizational objectives and brand standards.
- Collaborate with Digital Marketing Manager to develop branding ideas, graphic designs, promotional materials, and advertising copy.
- Provide bilingual (English/Spanish) copywriting and proofreading for promotional materials, social media, email campaigns, and website content.
- Plan and execute email marketing campaign strategies with the database team to support promotions, events, new games, and special offers.
- Manage and update the department's social media calendar.
- Coordinate campaign execution across email, paid social, and organic social channels.
- Create relevant, unique, and engaging content for social media platforms including Facebook and Instagram.
- Create marketing materials such as flyers, brochures, business cards, event signage, and promotional posters using design tools (e.g., Adobe Creative Suite).
- Monitor social media channels daily for guest feedback and respond promptly.
- Supervise online activity for fraudulent or suspicious interactions and fake accounts.
- Foster dialogue on social media platforms to create interactive relationships with guests.
- Measure the effectiveness of social media efforts with the advertising agency.
- Develop and execute social media campaigns and growth initiatives; track, analyze, and report performance metrics.
- Capture and manage original photo and video content, maintaining an organized library of approved digital assets.
- Identify and coordinate guest-generated content opportunities.
- Stay current with social media trends, platform features, video formats, sounds, hashtags, and content styles.
- Assist with casino events and promotions as needed.
- Perform other duties as assigned.
Requirements
- Excellent oral and written communication skills.
- Bilingual fluency in English and Spanish (reading, writing, and speaking) is required.
- High level of professionalism with the ability to react well under pressure.
- Adherence to Code of Conduct and all Calder Casino policies and procedures.
- Maintain and promote our business strategy.
- Maintain an open-door policy for Team Members to allow open communication.
- Demonstrated ability to provide exceptional guest service, build positive relationships, and effectively resolve concerns to ensure a superior guest experience.
- Ability to work in a fast-paced environment and interact with internal departments.
- Ability to exercise sound business judgment and generate effective solutions quickly as necessary.
- Ability to obtain and maintain a valid gaming license.
Skills
- Content creation
- Bilingual (English/Spanish) copywriting
- Social media management
- Campaign execution
- Graphic design
- Photography
- Videography
- Performance reporting
- Online community engagement
- Email marketing platforms (preferably Salesforce)
- Adobe Products (InDesign, Photoshop, Illustrator, Acrobat)
- Content management system (preferably WordPress)
- SEO
- Google Analytics
Location
- Miami Gardens, FL
Work Type
- Full-time
Experience Level
- At least two years of professional experience in marketing, communications, public relations, or a related field
Education Level
- Bachelor’s degree in Advertising, Marketing, Communications, Public Relations, or a related field preferred
- Combination of relevant education and experience will also be considered
Benefits
- Paid Time Off
- 401K
- Medical
- Dental
- Vision
- Life
- STD
- LTD
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Team Member exclusive discounts
About the Company
- Calder Casino has been bringing excitement and top-notch entertainment to guests since 2010.
- With a vibrant atmosphere, thrilling slots, a dynamic card room, and exciting promotions, we’re known for delivering unforgettable experiences.
- We take pride in having the friendliest staff in town and fostering a welcoming, fun, and rewarding work environment.
- We believe in investing in our team’s success, offering growth and development opportunities to help you build a fulfilling career.
- Come be a part of our growing team and bring your energy to the action!
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.