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About the Role
The Marketing Representative is responsible for coordinating marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. This involves managing all activities related to leasing to new residents, ensuring resident satisfaction, and securing lease renewals.
Responsibilities
- Perform all sales and leasing activities in person to achieve property revenue and occupancy goals.
- Greet and qualify prospects, conduct property tours, and show apartments.
- Process applications, credit screenings, and criminal background checks.
- Prepare lease and move-in packages, ensuring a smooth resident move-in and lease signing.
- Inspect apartments prior to move-in to ensure they are ready and schedule any necessary maintenance.
- Stay informed about market and competitor conditions impacting occupancy and sales.
- Develop and implement short- and long-term marketing plans and goals.
- Design and execute offsite marketing activities to drive property traffic.
- Implement resident referral and employer outreach programs.
- Utilize internet marketing tools (Facebook, Instagram, e-mail, websites).
- Track apartment availability, record traffic and leasing activities using property management software.
- Manage resident and prospect data and capture demographic information.
- Ensure property and show units meet company standards for show quality.
- Communicate maintenance and upkeep needs to the maintenance team.
- Merchandise and ensure physically appealing show units and amenities.
- Prepare the leasing office for daily leasing activities.
- Follow up with prospects and new residents to ensure satisfaction.
- Execute and perform activities in support of the lease renewal program.
- Prepare and deliver lease renewal letters and packages.
- Meet with and contact renewing residents in advance of move-out dates.
- Ensure lease renewal documents are signed and implemented on time.
- Respond quickly and courteously to resident and client/owner concerns and questions.
- Take prompt action to solve problems or document and convey requests to the appropriate individuals.
- Complete various accounting, financial, administrative, and other reports.
- Perform other duties as assigned or necessary.
- Participate in activities that enhance the Company and your stature in the marketplace, including industry associations.
- Take pride in communities and be active in those communities.
Requirements
- Consistent, reliable, and punctual physical attendance at the designated worksite.
- Ability to meet predictable attendance and punctuality expectations.
- Ability to perform the essential job functions unaccompanied.
- Ability to physically access all exterior and interior parts of the property and amenities.
- Ability to operate golf carts at properties with golf carts.
- Ability to walk extended distances and navigate stairs to multiple levels daily.
- Must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independently and fifty (50) pounds with assistance.
- Routine, local travel may be required to attend training classes, conduct market research, or other situations necessary for the accomplishment of some or all of the daily responsibilities.
Skills
- Sales
- Marketing
- Internet marketing
- Customer service
- Leasing
- Resident retention
- Property management software (Yardi preferred)
- Word processing
- Spreadsheet management
- Google and other search engines
- Navigating websites
- Communication
- Report writing
- Mathematical skills (addition, subtraction, multiplication, division, fractions, percentages)
- Sales skills (lead generation, sales presentations, qualifying prospects, closing sales)
- Common sense understanding
- Problem-solving
- Working in a stressful environment
- Working peacefully with co-workers and residents
Location
- Onsite
Work Type
- Full-time
Experience Level
- Not specified
Education Level
- High school diploma or GED equivalent required
About the Company
- Gallery Residential's policies and performance expectations.