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About the Role
Lead the growth of HOKA’s Lifestyle wholesale business across EMEA. You will shape and execute the regional commercial strategy, building sustainable sales, revenue, and profit growth while strengthening brand demand and strategic retail partnerships. You will lead a consumer-centric, omnichannel commercial approach and develop a high-performing sales organization.
Responsibilities
- Own and lead the EMEA Lifestyle wholesale commercial strategy, translating long-term ambitions into clear market, category, distribution, and financial plans.
- Drive delivery of regional sales, profit, and margin objectives, including forecasting, inventory management, commercial reporting, and clearance programs.
- Build trusted, long-term relationships with Lifestyle specialty and strategic retail partners, identifying opportunities for sustainable growth and new business.
- Act as the decision-maker for Lifestyle wholesale sales activity across EMEA direct markets and develop strategic account roadmaps.
- Lead retail partnership, selling, and distribution strategies that grow market share and strengthen consumer demand for HOKA.
- Partner closely with Marketing, DTC, Finance, Operations, Sales Planning, and other stakeholders to align plans and deliver a joined-up EMEA strategy.
- Lead, coach, and develop the EMEA Lifestyle sales team, creating clarity, accountability, and an inclusive, high-performance culture.
- Use market intelligence, consumer insight, sales analysis, and KPIs to make commercial decisions and respond to the competitive landscape.
- Champion Deckers values, diversity, equity, and inclusion, and represent HOKA as a collaborative brand ambassador across the organization.
Requirements
- Demonstrable success leading wholesale sales and commercial teams in a complex, cross-functional, or matrix environment.
- Strong knowledge of the European retail landscape and the footwear industry; experience with a footwear, apparel, accessories, or consumer goods brand is preferred.
- A track record of growing lifestyle brands, developing new business, and managing sales, margins, and profitability.
- Commercial and consumer-focused judgment, supported by strong analytical, forecasting, and inventory-management capability.
- Excellent communication, influencing, presentation, and public-speaking skills, with the confidence to engage stakeholders at every level.
- An inclusive and inspirational leadership style, with the ability to build and develop high-performing teams across different functions and nationalities.
- Flexibility to travel and work varied hours at short notice when required by the business.
Skills
- Strategic thinking
- Team building and talent development
- Accountability and clear communication
- Consumer insight and data analysis
- Authentic leadership
- Cross-functional collaboration
- Wholesale sales
- Commercial strategy
- Forecasting
- Inventory management
- Communication
- Influencing
- Presentation
- Public speaking
Location
- EMEA
Work Type
- Hybrid
- Flexible Working Environment
Experience Level
- Director
Salary/Compensations
- Competitive Pay and Bonuses
Benefits
- Generous Holidays + Bank Holidays
- Half day Fridays (work permitting)
- Extras, discounts, perks & volunteering opportunities
- Global Mentorship Programme
About the Company
- At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond.
- We believe that a diverse, inclusive culture drives creativity and success.
- We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.
Equal Opportunity
- Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.