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About the Role
This role offers an entrepreneurial opportunity to build new revenue streams within an established contemporary women's fashion brand. You will operate with autonomy, develop and execute innovative strategies, and participate financially in the company's measurable success.
Responsibilities
- Transform the Shopify store into a more powerful, profitable sales channel.
- Develop and execute creative customer acquisition and revenue growth strategies.
- Manage and optimize digital advertising across Meta, Google, and emerging platforms.
- Build high-performing email and SMS campaigns using Klaviyo.
- Improve website merchandising, conversion rates, customer retention, and repeat purchases.
- Develop innovative promotional campaigns, product launches, and targeted customer offers.
- Identify opportunities to increase average order value and customer lifetime value.
- Analyze performance and continuously test new approaches to improve profitability.
- Build an influencer, creator, and affiliate marketing engine.
- Identify and recruit influencers, content creators, stylists, and brand ambassadors.
- Develop product gifting, affiliate, and performance-based creator partnerships.
- Build creative campaigns featuring styling videos, try-on content, lifestyle imagery, and authentic product storytelling.
- Establish scalable influencer outreach and relationship-management processes.
- Turn creator-generated content into compelling Shopify, social media, and paid advertising assets.
- Explore innovative collaborations and partnerships that introduce Alexia Admor to new audiences.
- Track campaign performance, customer acquisition, attributable sales, and profitability.
- Develop a systematic approach to acquiring new wholesale customers.
- Identify and prospect independent boutiques, specialty retailers, online sellers, and other wholesale opportunities.
- Develop creative outbound sales campaigns using email, LinkedIn, CRM platforms, and AI-powered prospecting tools.
- Help build and grow the Shopify B2B wholesale business.
- Create compelling wholesale offers, curated assortments, and targeted sales presentations.
- Develop relationships with new accounts and convert prospects into repeat customers.
- Build an organized, measurable sales pipeline.
- Explore unconventional distribution channels and creative ways to monetize merchandise profitably.
- Use AI tools to research customer segments, identify sales opportunities, and develop marketing strategies.
- Leverage generative AI for advertising concepts, copywriting, campaign development, and content creation.
- Automate repetitive marketing, prospecting, and sales workflows.
- Identify new platforms and technologies that can improve efficiency and accelerate growth.
- Test new approaches quickly, measure outcomes, and scale what works.
Requirements
- Has 3+ years of relevant experience in e-commerce, digital marketing, growth, business development, or consumer brands.
- Understands Shopify, performance marketing, customer acquisition, and digital sales.
- Has experience with or strong knowledge of influencer marketing, affiliate programs, and creator partnerships.
- Is comfortable with Meta Ads, Google Ads, Klaviyo, and marketing analytics.
- Is excited about identifying and pursuing new B2B sales opportunities.
- Uses AI and technology proactively to work smarter and generate better results.
- Can develop a strategy and then roll up their sleeves to execute it.
- Understands the difference between generating revenue and generating profitable revenue.
- Is analytical, creative, persuasive, organized, and self-motivated.
- Takes initiative without waiting to be told what to do.
- Is energized by measurable goals and performance-based rewards.
- Experience in fashion, apparel, retail, or consumer products is strongly preferred.
- Thinks like an owner, takes accountability for results, and is motivated by the opportunity to build something meaningful.
Skills
- E-commerce
- Digital Marketing
- Growth Marketing
- Business Development
- Consumer Brands
- Shopify
- Performance Marketing
- Customer Acquisition
- Digital Sales
- Influencer Marketing
- Affiliate Programs
- Creator Partnerships
- Meta Ads
- Google Ads
- Klaviyo
- Marketing Analytics
- B2B Sales
- AI Tools
- Generative AI
- Automation
- Strategy Development
- Sales Pipeline Management
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years of relevant experience
Salary/Compensations
- $65,000–$70,000 annually
- Uncapped performance-based incentives
Benefits
- Bonus based on performance
- Company parties
- Employee discounts
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
About the Company
- Alexia Admor is a contemporary women's apparel brand specializing in sophisticated dresses, elevated sportswear, and versatile fashion designed for the modern woman.
- Our collections are sold through established national retail partners and digital channels, including our direct-to-consumer Shopify store.
- We're now focused on accelerating growth through innovative digital marketing, influencer partnerships, direct-to-consumer customer acquisition, and the development of new wholesale and B2B sales channels.
- We have the product, infrastructure, and industry experience. We're looking for the right individual to help unlock new opportunities.
Equal Opportunity
- Alexia Admor is an equal opportunity employer.