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About the Role

We are seeking a data-driven, strategic, and execution-oriented Senior Product Marketing Manager to own our end-to-end Lifecycle strategy and customer communications journey. In this role, you will sit at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics & Data Science. Your primary mission is to set and execute the strategy for how we communicate with customers across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion. You will leverage data segmentation, experimentation, and AI capabilities to turn customer touchpoints into measurable conversion lift and sustained retention, while leading product Go-To-Market (GTM) launches end-to-end.

Responsibilities

Set the overall strategy and maintain a clear, up-to-date communications architecture across email, SMS, in-app messaging, and call scripting across all funnel stages (pre-submission, conversion)
Build a sophisticated segmentation and targeting framework based on user behavior, lead source, intent, lifecycle stage, and telemetry signals to ensure every interaction is contextual and effective
Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning. Leverage AI capabilities for content generation, creative personalization, and campaign optimization to increase execution speed and message relevance
Partner with Product and UX teams to build contextual in-app messaging, tooltips, and guided flows that drive feature adoption at the precise moment of user intent
Partner closely with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to optimize the customer journey and drive measurable conversion lift
Lead cross-functional GTM strategies for new feature releases, product tiers, and service enhancements—defining target audiences, messaging, channels, and success metrics
Collaborate with Marketing to equip Sales, Operations, and Customer Success teams with high-converting call scripts, pitch collateral, release briefs, and customer playbooks
Partner with Analytics to establish experimentation frameworks—including holdout-based incrementality testing—that rigorously demonstrate business impact on conversion and revenue.
Own lifecycle marketing platforms and vendor relationships, establishing strong governance, deliverability best practices, and scalable operational processes.
Partner closely with Legal and Compliance to establish review governance for all customer communications, ensuring full compliance as personalization and AI-driven decisioning scale
Collaborate with Voice of Customer Team, Marketing and User Research to gather qualitative user insights and quantitative survey data to uncover friction points, informing both messaging strategy and product roadmaps

Requirements

5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
Proven track record of managing multi-channel communications (email, SMS, call scripts, in-app) across complex conversion funnels
Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io, Marketo), product analytics (e.g., Amplitude, Mixpanel), and leveraging modern AI workflows for content generation and campaign optimization
Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments
Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams
Exceptional ability to craft high-converting, compliant, and audience-tailored messaging
Experience in Fintech, lending, or highly regulated industries with strict compliance considerations
Experience integrating AI decisioning engines into active marketing automation flows
Proficiency in SQL or BI visualization tools (Tableau, Looker)

Skills

Product Marketing
Lifecycle Marketing
Growth Marketing
Email Marketing
SMS Marketing
Call Scripting
Segmentation
Personalization
AI
Go-To-Market (GTM)
Experimentation
Analytics
MarTech
Copywriting
Messaging
SQL
BI Visualization Tools

Location

Remote (AZ, CO, DC, IL, MD, TX, VA)
Chicago, IL
Denver, CO
Phoenix, AZ
Denver, CO (Office)
Chandler, AZ (Office)
Remote (CA, FL, MA, NY, OR, WA, WI - with approval)

Work Type

Remote
Office
Hybrid

Experience Level

Senior

Salary/Compensations

$135k - $166k

Benefits

Competitive compensation
Eligible for annual performance-based incentive
Equity options
401(k) retirement plan
Generous paid time off including Flexible Time Off (FTO)
100% paid parental leave
Highly subsidized medical, dental, and vision plans
Fully company-paid mental health, disability, and basic life insurance
Optional benefits: HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
Up to $1,000 per year for eligible professional development expenses
Employee referral program

About the Company

Caribou is focused on giving people financial freedom by helping them refinance their auto loans. We leverage technology to connect customers with financial institutions, simplifying the process and saving drivers an average of $162/month. The company is led by experienced professionals from the technology, automotive, and finance industries and is backed by notable investors.
Our Core Values: Give a damn, Velocity, Make the assist.

Equal Opportunity

Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law.