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About the Role

Complex is seeking a social media expert to develop and execute the voice of Complex Bets across TikTok. This role involves creating engaging content, identifying trending narratives, and managing community engagement to reflect and shape youth culture and music lifestyle.

Responsibilities

Develop, refine, and oversee the voice of Complex Bets across TikTok.
Create, curate, and publish all content for the Complex Bets TikTok account.
Identify and capitalize on trending sports, betting, and prediction market narratives.
Lead community management, moderation, and audience engagement.
Surface and pitch viral betting storylines, sports narratives, and content opportunities.
Translate betting lines, futures, prop bets, and prediction markets into engaging TikTok content.
Own key content pegs across major sports calendars.
Work closely with editorial, video, design, commerce, partnerships, and events teams.
Execute promotion of Complex Bets content initiatives, live events, and partner activations.
Develop original real-time content around games, live events, and cultural moments.
Create reactive social content during live sporting events and major betting moments.
Participate in editorial, content, and social brainstorms.
Track analytics, audience behavior, and platform trends.
Manage editorial publishing workflows and coordinate posting schedules.
Leverage AI tools and emerging technologies to streamline content production.
Appear on camera as a personality and analyst for TikTok content.
Develop recurring TikTok franchises, series, and content formats.
Manage freelancers, creators, contributors, and interns.

Requirements

2–4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
Deep understanding of the Complex brand, audience, and voice.
Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
Passion for sports, internet culture, and real-time conversation.
Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.
Ability to quickly identify emerging narratives and trends.
Excellent writing, editing, communication, and decision-making skills.
Comfortable appearing on camera.
Willingness to work nights, weekends, and holidays.
Strong understanding of responsible gaming guidelines and sports betting compliance considerations.
Extensive knowledge of major sports leagues, athletes, and online sports communities.
Familiarity with prediction market platforms and betting-related social conversation.
Ability to work cross-functionally and independently in a fast-paced environment.
Self-starter with strong organizational and project management skills.
Proficiency in Adobe Creative Suite, Premiere Pro, CapCut, and mobile-first content creation tools.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

Skills

TikTok platform strategy
Audience growth
Engagement optimization
Content creation
Community management
Adobe Creative Suite
Premiere Pro
CapCut
Mobile-first content creation

Experience Level

2-4 years

Salary/Compensations

$280 - $280 a day

About the Company

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale.
Complex tells stories of music, streetwear and style, sports, art and beyond.
Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture.
A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Equal Opportunity

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual attention, gender identity, national origin, veteran or disability status.