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About the Role

As Influencer & Affiliate Marketing Manager, you will lead the paid and performance side of Rover's influencer and affiliate programs across the US, Canada, UK, and emerging EU markets. You will own the affiliate channel, drive performance-focused creator and partner work, and manage supporting agencies. This role sits at the intersection of performance marketing, brand storytelling, and community, ensuring creator and partner spend drives new customers and awareness while maintaining brand cohesion.

Responsibilities

Own new-customer and awareness goals for influencer and affiliate programs across US, Canada, UK, and emerging EU markets, managing CAC to LTV-based payback targets.
Set strategy for and manage the affiliate channel, including recruiting partners, setting commission structures, and testing hybrid deals.
Protect the affiliate program from fraud and policy violations through tracking, monitoring, and audits.
Own media amplification of top-performing creator content through whitelisting and partnership ads.
Partner with Brand Social on creator selection, relationship management, and sourcing/vetting/contracting creators.
Partner with Brand Social to build and manage a tiered influencer program.
Manage the creator experience, including briefs, content approvals, and payments.
Amplify community and creator content through paid channels in alignment with goals.
Share agency management with Brand Social, leading day-to-day conversations and holding agencies accountable.
Contribute to RFPs and agency selection for influencer and affiliate agencies and platform vendors.
Own reporting across influencer and affiliate, translating metrics into actionable recommendations.
Own the testing roadmap for paid influencer and affiliate, running incrementality tests.
Own compliance for affiliate and paid creator content, including contract terms and disclosure language.
Support talent and ambassador partnerships as the program evolves.
Remain flexible to take on adjacent performance opportunities as the organization and creator program develop.

Requirements

8+ years of experience in influencer and affiliate marketing, managing combined budgets of $5M+.
Track record of balancing direct response and brand metrics.
Experience executing programs across US and international regions (Canada, UK, EU).
Comfortable presenting to senior stakeholders and translating jargon into concise recommendations.
Direct experience selecting and managing influencer and affiliate agencies, including running RFPs and holding partners accountable.
Hands-on experience with affiliate networks, tracking platforms, and creator management tools (e.g., Rakuten, Impact, CreatorIQ).
Deep affiliate knowledge, including partner types, commission models, and fraud risks.
Direct experience working with creators, understanding usage rights and different paid models.
Track record with ecommerce or marketplace brands, fluent in funnel and brand health metrics.
Measurement Fluency: Hands-on experience with geo-uplift testing, MMM, and multi-touch attribution.
Channel Expertise: Strong point of view on influencer and affiliate best practices, backed by data.
Creative Cohesion: Strong grasp of the customer journey and importance of consistency across touchpoints.
FTC Expertise: Fluency in FTC disclosure requirements and relevant policies, with working knowledge of UK and EU rules.
Collaboration: Ability to work fluently with cross-functional teams.
Adaptability: Comfort with evolving scope and shifting priorities.
AI/Automation Mastery: Experience using tools to improve workflow automation.
A Sense of Curiosity: Genuine excitement to learn and challenge thinking.

Skills

Influencer Marketing
Affiliate Marketing
Performance Marketing
Brand Storytelling
Community Management
Media Amplification
Creator Management
Agency Management
Reporting and Analytics
Testing and Optimization
Compliance
Talent Partnerships
Ambassador Programs
AI/Automation

Location

Greater Seattle Area
US
Canada
UK
EU

Work Type

Hybrid
Full-time

Experience Level

8+ years

Education Level

Bachelor's degree required
Master's degree in a quantitative or business field is a plus

Salary/Compensations

$129,139-$171,755

Benefits

Competitive compensation
401k match
Long-term incentive plan with a company performance-based cash payout
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work
Pet benefits, including $1000 toward adopting your first dog or cat
Stocked fridges, coffee, soda, and treats
Free catered lunches monthly
Regular team activities

About the Company

Rover connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, Rover is a values-driven, fast-growing tech company focused on building safe and personalized experiences for pets.
Rover is investing in AI as a business accelerator and provides every team member access to AI tools.
Rover has been recognized as a great place to work, including features in Seattle Business Magazine and the Puget Sound Business Journal.
Rover is committed to creating an accessible, inclusive, and welcoming community.

Equal Opportunity

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment.
Rover considers all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status.
Rover is committed to working with applicants to provide reasonable accommodation during the job application or interview process.